Senior Copywriter

Responsibilities

• Work on a variety of projects from concept to completion, ensuring work is on brief, on brand, and optimized across all media
• Support the Creative Director in building a thoughtful brand that our customers love
• Protect and build on AU’s, unique and intentional brand DNA, ensuring consistency in concept, content, and tone
• Collaborate with channel owners to develop and implement messaging across surfaces, including CRM, social, site, paid media, and content
• Take an analytical approach to impactful copywriting, understanding and responding to customer data and proactively seeking opportunities for creative (A/B) testing
• Support go-to-market product launches and everyday merchandising by telling the products’ stories, articulating their key benefits, and writing for the physical products themselves.
• Help hire, manage, and copy edit external copywriters
• Research and share industry relevant trends and best practices
• Support ideation and execution for long-form editorial blog content

Requirements

• Bachelor’s degree or equivalent experience
• 5+ years of copywriting experience for B2C ecommerce or consumer brands, with demonstrated experience writing copy that drives both brand affinity and commercial performance
• Exceptional verbal and written communication skills
• Portfolio demonstrating sophisticated brand storytelling alongside high-performing ecommerce copy, including examples across campaigns, CRM, social, site, paid media, and product launches
• Experience leading projects and mentoring junior creatives
• Strong organizational skills and fastidious attention to detail
• Experience working across marketing channels: CRM, social, site, paid media, and content
• Mastery of branding sensibilities with ability to adapt writing style to audiences and platforms
• Strong prioritization skills to effectively to meet deadlines
• Solutions oriented with a bias for action

Benefits

• Industry leading health, vision and dental insurance for families (Plans cover 100% for employees and up to 95% for dependents), flexible vacation policy, Gym partnership with ClassPass, 401(k) matching plan, Year-End Company Bonus Plan.