Responsibilities

• 1. Reviews, edits and approves high-quality written content across multiple content types and channels. Ensures the production of compelling, on-brand copy including website content, blog posts, email campaigns, video scripts, social media content, print materials, paid media creative, podcast scripts, landing pages, and other marketing materials. Adapts writing style, voice, and tone to meet the specific requirements of different audiences, channels, and content formats while maintaining consistency with Banner Health's brand standards.
• 2. Ensures the final copy adheres to content briefs and strategic requirements and is polished, publication-ready written content. Works from content briefs provided by key marketing stakeholders to ensure that content meets strategic objectives, audience needs, and business goals. Appropriately raises questions as necessary to ensure content accuracy and credibility.
• 3. Collaborates with physician leaders, clinical subject matter experts (SMEs), and other stakeholders to fact-check for accurate, credible health-related content. Translates complex medical and clinical information into clear, accessible language for consumer audiences. Facilitates content review processes, incorporates expert feedback, and ensures clinical accuracy while maintaining readability and engagement.
• 4. Incorporates SEO/AEO/GEO best practices and content optimization techniques into written content based on requirements. Integrates target keywords naturally, writes compelling meta descriptions and headers, structures content for search performance, and follows search engine optimization/answer engine optimization/generative engine optimization content guidelines while maintaining quality and readability.
• 5. Ensures all content adheres to brand standards, style guides, and content governance frameworks. Follows established voice, tone, and messaging guidelines. Maintains consistency across all written materials. Collaborates with legal and compliance teams to ensure content meets healthcare marketing regulations and compliance requirements (HIPAA, FDA, FTC). Implements quality control measures and revisions as needed.
• 6. Partners with Brand creative teams on integrated content development projects. Collaborates on content that requires coordination between written copy and visual/multimedia elements including graphics, photography, video, and design. Ensures seamless integration of copy with creative assets to deliver cohesive, effective content experiences.
• 7. Manages multiple editing assignments simultaneously while meeting deadlines and maintaining quality standards. Prioritizes work based on strategic frameworks and business needs. Communicates proactively about project status, potential delays, and resource constraints. Adapts to changing priorities and tight timelines in a fast-paced, agile environment.
• 8. Incorporates feedback and continuously improves content based on editorial guidance, stakeholder input, and performance insights. Revises and refines content through multiple review cycles. Partners with Marketing Analytics to understand content performance and applies learnings to future content development. Stays current on content marketing trends, writing best practices, and healthcare industry developments.
• 9. Supports the Content Engine's operational efficiency by following established workflows, meeting production timelines, and contributing to process improvements. Uses content management and collaboration tools effectively. Provides input on content brief templates, style guide updates, and workflow optimizations. Works collaboratively as part of the Content Engine team to achieve shared goals and deliver exceptional content at scale. Manages content requests and production workflows through Adobe Workfront to maintain visibility and alignment with cross-functional stakeholders.

Requirements

• Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
• 7+ years of professional writing or editing experience in marketing, content marketing, publishing or related field.
• Portfolio demonstrating versatility across multiple content types (web, email, social media, long-form articles, scripts, etc.). Exceptional writing, editing, and proofreading skills with strong command of grammar, style, and AP/Chicago style guidelines. Ability to adapt voice, tone, and style for different audiences, channels, and content formats. Experience writing for consumer audiences with ability to translate complex information into clear, accessible language. Strong research skills and ability to quickly learn and write about new topics. Knowledge of SEO/AEO/GEO content best practices and ability to write optimized content that maintains quality and readability. Experience working with subject matter experts and incorporating technical or clinical feedback into content. Ability to manage multiple writing projects simultaneously and meet deadlines in a fast-paced environment. Strong collaboration and communication skills with ability to work effectively in a matrixed team environment.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and comfort learning new content management, project management (Workfront) and collaboration tools.
• Attention to detail with commitment to accuracy and quality.

Preferred

• 5+ years of professional content writing experience.
• Healthcare or regulated industry experience. Experience writing health or medical content for consumer audiences. Knowledge of healthcare marketing compliance requirements (HIPAA, FDA, FTC).
• Familiarity with content management systems (CMS) and digital asset management (DAM) and project management platforms. Experience with agile content production methodologies.
• Background in journalism or editorial work.
• Understanding of content performance metrics and data-informed content optimization.
• Experience writing video scripts, podcast scripts, or multimedia content.
• Copywriting or advertising agency experience.
• Additional certifications in content marketing, digital marketing, or related areas.