Responsibilities

• Own Provider Marketing Execution: be the single internal owner of all provider-facing marketing, turning clinical data, reimbursement logic, and product value into usable materials.
• Develop: Clinical education tools (mechanism of action, treatment workflows, protocols); Reimbursement and economic value materials (coding guidance, financial rationale); Sales collateral (decks, one-pagers, leave-behinds, follow-ups); Conference and event materials.
• Ensure materials are clinically accurate, regulatory-ready, immediately usable by sales, and version-controlled.
• Translate Strategy into Execution: partner with the Director of Sales Enablement to align on revenue priorities; collaborate with the Fractional CMO for messaging clarity; translate strategy into high-quality deliverables.
• Embed with the sales team to gather real-world feedback, identify objections and gaps, and continuously refine materials.
• Own Webinar Strategy & Execution: manage webinars end-to-end, identify topics and hosts, manage logistics, develop materials, drive promotion, track attendance and conversion.
• Own Website Updates & Digital Content: keep content current, coordinate with Leadership,Sales, Quality, and external partners; improve page structure and user experience; support landing pages for campaigns; monitor content updates.
• Own Social Media Across Provider Verticals: develop a consistent social calendar; create content across verticals; translate insights into engaging content; support webinars/events and track performance.
• Manage External Partners: brief and manage vendors; ensure alignment to priorities and timelines; maintain control while vendors support execution.
• Drive Cross-Functional Alignment: collaborate with Clinical, Reimbursement, Product, QA/RA to ensure accuracy and current materials.

Requirements

• 5+ years in healthcare, MedTech, or provider-facing B2B marketing
• Proven experience supporting sales teams with practical, usable materials
• Strong project management and prioritization skills
• Experience managing agencies or external vendors
• Ability to operate independently in a regulated environment

Nice to Have

• Experience in pain management, neuromodulation, or procedure-based care
• Familiarity with VA, Work Comp, or specialty provider markets
• Background in Sales Enablement or commercial operations
• Experience in lean or growth-stage companies

Benefits

• Medical, Vision and Dental Insurance Available
• 401K- discretionary 2.5% employer match
• Basic/Voluntary Term Life Insurance
• Long Term Disability
• HSA Accounts
• PTO Years 1 and 2, 15 days; Year 3 onwards, 20 days
• 12 paid public holidays
• Remote work environment (East coast hours required initially)