Responsibilities

• Independently own end-to-end content strategy and execution for a portfolio of 7–10 marketplace accounts across Beauty & Wellness brands, serving as the primary strategic content lead and advisor to clients.
• Develop and maintain strategic content roadmaps aligned with client objectives, business priorities, seasonal moments, new product launches, and evolving marketplace opportunities.
• Lead creative strategy across Amazon PDPs, A+ Content, Brand Stores, Bundles, and Ad Creatives (SP, SPV, SBAs, SBVs, DSP), translating brand strategy, performance data, SEO insights, customer feedback, and marketplace trends into actionable recommendations.
• Develop scalable content frameworks and prioritization strategies for complex and high-SKU catalogs, balancing hero products, variants, newness, seasonal priorities, and long-tail optimization opportunities.
• Lead content strategy for new product launches, establishing marketplace content requirements, priorities, timelines, and post-launch optimization plans in partnership with cross-functional teams.
• Conduct regular content audits and analyze marketplace performance to identify gaps and optimization opportunities, leveraging a variety of proprietary and third-party tools, performance data, consumer insights, and competitive intelligence to inform and validate creative decisions.
• Develop and execute testing and optimization roadmaps, including A/B and multivariate testing, and translate performance results, consumer insights, and cross-account learnings into clear next-step recommendations.
• Partner closely with Design, SEO, Performance Marketing, Insights, and Brand Strategy to drive alignment, navigate competing priorities, and ensure content meets brand, performance, marketplace, and applicable FDA/FTC requirements.
• Lead the content portion of MBRs, QBRs, and other strategic client presentations, translating creative performance and marketplace insights into clear recommendations and future initiatives.
• Identify opportunities to improve and scale content development through AI tools such as Claude and ChatGPT, automation, templates, and emerging technologies while maintaining a high standard of strategic and creative quality.

Requirements

• 4+ years of experience in ecommerce content strategy, marketplace strategy, or creative development, ideally with significant exposure to Beauty and/or Wellness brands.
• Demonstrated experience independently leading content strategy across multiple complex marketplace accounts in a fast-paced agency, aggregator, or similar environment.
• Proven expertise developing and optimizing Amazon content, including PDPs, A+ Content, Brand Stores, imagery, and copy, with proficiency in Amazon Seller Central and/or Vendor Central.
• Experience developing scalable content strategies for large or complex product catalogs, including product families, variations, shades, and frequent new product launches.
• Strong understanding of content-performance analytics and consumer insights, with the ability to translate data and learnings into strategic content recommendations and ongoing optimization opportunities.
• Familiarity with marketplace SEO, AEO, and GEO principles and how they inform content strategy, discoverability, and the evolving digital shelf.
• Hands-on experience developing and executing A/B testing strategies, using results to inform creative decisions, optimization roadmaps, and broader content learnings.
• Experience leveraging a variety of proprietary and third-party marketplace, consumer research, testing, and analytics tools to inform content strategy and optimization.
• Proficiency with AI tools such as Claude and ChatGPT, with demonstrated experience leveraging AI-assisted workflows to scale content strategy, research, briefing, and optimization while maintaining a high standard of strategic and creative quality.
• Excellent strategic thinking, project management, and prioritization skills, with the ability to independently navigate multiple clients, deadlines, and competing business priorities.

Benefits

• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location – Hybrid in NYC (3 days in office per week)