Senior Content Strategist and Writer

Responsibilities

• Partner with strategy, marketing and product to understand priorities, challenges and growth opportunities.
• Develop content strategies that align to business objectives, audience needs and market opportunities.
• Identify content gaps, journey opportunities and strategic approaches that strengthen audience engagement.
• Ensure content programs support broader brand, demand generation and thought leadership goals.
• Recommend the right content formats, channels and experiences rather than simply responding to asset requests.
• Research market trends, customer challenges and competitive dynamics to uncover meaningful insights.
• Develop differentiated perspectives that strengthen our market position and thought leadership efforts.
• Help shape messaging, narratives and content themes that create consistency across channels and touchpoints.
• Translate complex topics into clear, compelling and audience-centric stories.
• Personally write and develop thought leadership, executive bylines, articles, reports campaign messaging, web content and other strategic assets.

Requirements

• 7+ years of experience in content strategy, thought leadership, editorial, content marketing, agency strategy, journalism or related fields.
• Exceptional writing and storytelling skills with a portfolio demonstrating both strategic thinking and strong execution.
• Proven ability to transform business challenges, market dynamics and audience insights into content strategies and narrative platforms.
• Experience developing differentiated points of view that help brands stand apart in competitive markets.
• Strong understanding of content strategy, customer journeys, audience needs and content ecosystems.
• Experience creating executive-level thought leadership, long-form content, messaging frameworks, campaign narratives and integrated content programs.
• Understanding of B2B marketing, demand generation and brand-building principles.
• Strong collaboration and communication skills with the ability to influence stakeholders and explain strategic recommendations.
• Comfort navigating ambiguity and helping shape content direction in a fast-moving environment.

Preferred

• Fluency with AI-enabled content tools and workflows, along with a thoughtful perspective on how AI can enhance research, ideation and content development while maintaining originality and quality.

Benefits

• For Your Health : Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable.
• For Your Protection : We’ve got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑ and long‑term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage.
• For Your Family : From adoption assistance and fertility planning coverage to caregiver support, we’re here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.
• For Your Future : Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently.
• For You : Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.
• For Your Wellness : Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.