Responsibilities

• Set the long-term vision, goal, strategies and tactics to scale the ACLU’s YouTube channel, supporting a daily social video program that thoughtfully accounts for organizational priorities, the ACLU’s unique brand identity, the daily news cycle, and emerging trends.
• Project manage the end-to-end production of YouTube content, including talent booking, editorial calendaring, digital strategy, and content planning, in close partnership with the ACLU’s social media, multimedia, program communications, earned media, storytelling, and artists and influencer teams.
• Develop content plans that position the ACLU as a thought leader on YouTube, accounting for an ideologically diverse nationwide audience
• Craft and implement creative, multi-faceted strategies for advocacy, public education, live events, and paid media campaigns on YouTube, collaborating with other teams to support content plans as needed
• Align YouTube content planning and editorial calendar with broader social media and communications strategy, including cross-channel adaptations and multi-platform partnerships
• Work with the Social Media and Multimedia teams to develop formats and optimize videos, headlines, metadata, and thumbnails for YouTube
• Monitor and report on strategic insights and video analytics, to inform decision-making and ensure content is optimized for audience growth
• Initiate and maintain strong relationships with YouTube; gather and prioritize technical platform requirements
• Create and maintain internal documentation for workflows across teams
• Cultivate relationships with YouTube influencers in partnership with the Artist and Influencer Engagement team and Media and Strategic Engagement team

Requirements

• Significant experience managing the channel strategies and production process for YouTube, preferably for a nonprofit, advocacy, or media organization
• Strong editorial judgment and familiarity with emerging social-video trends
• Expertise in YouTube analytics and SEO best practices, analytics tools, and content management platforms
• Experience developing formats that optimize videos, headlines, metadata, and thumbnails for YouTube
• Proven ability to navigate competing organizational priorities and complex approvals processes
• Excellent verbal, writing and interpersonal communication skills; strong attention to detail; ability to write and deliver work product under deadlines; and commitment to high-quality standards
• A creative, hyper-organized approach to project management
• Proven track record of working collaboratively with colleagues across departments and functions
• A passion for online advocacy and commitment to the mission of the ACLU

Benefits

• Time away to focus on the things that matter with a generous paid time-off policy
• Focus on your well-being with comprehensive healthcare benefits (including medical, dental and vision coverage, parental leave, gender affirming care & fertility treatment)
• Plan for your retirement with 401k plan and employer match
• We support employee growth and development through annual professional development funds, internal professional development programs and workshops