Creator
Kettle
New York City, NY (Remote)
$60K/yr - $75K/yrAgencyFull-timeMid level3+ years exp.
12 hrs ago
Senior Content Strategist (Social & Platform Strategy)
New York City, NY (On-site)
$90K/yr – $115K/yrSenior Level4+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own social strategy and content direction across multiple platforms, turning culture signals and platform shifts into briefs and creator-ready concepts.
- Turn client goals and audience signals into platform-ready content direction and monthly briefs.
- Shape hooks, formats, pacing, and creator inputs for TikTok, Instagram, and YouTube Shorts with a sharp POV.
- Translate performance learnings into actionable briefs, calendars, and collaboration notes for creative and analytics partners.
Job Description
- Lead social and content strategy across assigned accounts
- Develop monthly organic social briefs, content strategy inputs, content calendar guidance, and platform/channel direction
- Translate client goals, audience behavior, cultural signals, and platform shifts into clear content direction
- Bring a POV on what brands should post, test, stop doing, or push further
- Write briefs that creative and creator teams can actually use
- Build social-first briefs for monthly content, campaigns, creators, and CGC
- Turn insights, trends, performance learnings, and audience tension into useful creative direction
- Clarify platform roles, audience behaviors, formats, hooks, messages, and reasons to believe
- Review and sharpen creative
- Partner with Creative on concept reviews and pressure-test ideas for platform fit, brand fit, audience relevance, and clarity
- Review and sharpen creative
- Partner with Creative on concept reviews and pressure-test ideas for platform fit, brand fit, audience relevance, and clarity
- Guide feedback on hooks, formats, pacing, product integration, messaging, and social behavior
- Know when to push, when to clarify, and when to get out of the way
- Turn reporting into next steps
- Partner with Analytics on monthly organic social reports and campaign recaps
- Translate performance data into clear takeaways, implications, and recommendations
- Connect reporting learnings back into briefs, calendars, creator feedback, and client guidance
- Stay close to platforms and culture
- Track relevant shifts across TikTok, Instagram, YouTube Shorts, Threads, Reddit, Pinterest, LinkedIn, and other platforms as needed
- Bring forward timely, brand-relevant ideas without forcing brands into places they do not belong
- Support client and agency collaboration
- 4-6 years of experience in social media strategy, content strategy, digital strategy or integrated communications
- Agency, social agency, PR agency, creative agency, influencer agency or content studio experience strongly preferred
- Strong understanding of organic social and how content behaves across TikTok, Instagram, YouTube Shorts, Threads, LinkedIn and other relevant platforms
- Deep fluency in short-form video, including creator-led content and influencer work
- Experience writing social briefs, content briefs, monthly content plans, creator/UGC briefs, campaign inputs or channel strategies
- Can spot what is actually happening in culture, not just what is loud online, and translate it into ideas a brand has a real reason to act on
- Curiosity and working knowledge of how emerging communities and platforms (Reddit, Twitch, WhatsApp, etc.) are shaping consumer engagement
- Skilled at partnering with analytics teams to interpret social performance metrics and turn them into practical optimization guidance
- Strong writing skills for briefs, POVs, reporting commentary, client decks and internal recommendations
- Comfortable sharing a clear POV in internal and client conversations
- Agency, social agency, PR agency, creative agency, influencer agency or content studio experience strongly preferred
- Curiosity and working knowledge of how emerging communities and platforms (Reddit, Twitch, WhatsApp, etc.) are shaping consumer engagement
- Love a sharp brief, a strong hook and a TikTok concept that feels native to the platform
- Creative enough to push the work, organized enough to keep it moving and practical enough to know the difference
- Comprehensive health care coverage
- Employee Stock Ownership Plan (ESOP)
- 401(k) with company match
- Flexible Time Off (FTO)
- 18 company holidays
- Flex Fridays
- PrayCare wellness stipend and Rebalance Day
- Employee Assistance Program (EAP)
- Paid parental leave and fertility support
- Training, learning and professional development programs
Praytell
Praytell is a creative communications agency specializing in creative that earns. We’re stacked with strategic minds and spirited hearts, all obsessed with the art and science of attention. Our people-first culture creates the right headspace for making killer work that helps our clients grow. (It’s also made us PRWeek’s Best Place to Work eight times so far.)
Traffic Signals
Monthly Visitors
6.6K
Monthly Google Ads Budget
$16
Traffic Source Mix
Search
31.7%
Direct
52.9%
Referral
6.4%
Social
7.2%
Paid
1.2%
Headcount Trend
Current headcount: ~180
Marketing Team
Marketing Team Size
40 (22% of company)
Marketing Roles Posted (Last 30 Days)
6
