Senior Content Strategist

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive narrative strategy and content for GTM in a tech AI company, shaping messaging for senior buyers and partners.

  • Own the narrative strategy and content framework for GTM, including thought leadership, briefs, and customer-facing communications.
  • Must-have: 10+ years in tech communications/content strategy shaping B2B product storytelling.
  • Standout: Ability to translate complex tech into clear business language and lead cross-functional narrative work at scale.

Job Description

Responsibilities

  • Narrative strategy & content creation: Define the narrative framework for our go-to-market efforts and develop high-impact content, including thought leadership, strategic briefs, and customer-facing communications. Use AI to improve content efficiency while maintaining a high quality bar.
  • Customer storytelling & market insights: Partner with customers to tell their AI transformation stories. Work closely with sales and customer teams to understand what resonates with buyers and feed those insights back into narrative strategy.
  • Campaigns & market moments: Collaborate with our growth team to ensure content drives pipeline through personalized, social, and partner campaigns. Own the editorial direction of launches, events, announcements, and milestones.
  • Modern content formats & distribution: Move beyond traditional blog posts to tell our story across short-form video, tools, templates, and interactive assets. Focus on distribution and repurposing from the time you build the content roadmap.
  • Content measurement & team management: Analyze content impact and prioritize the roadmap based on what builds brand, drives traffic, and converts.

Requirements

  • Have 10+ years of experience in communications, editorial, or content strategy roles at a technology company, with a track record of shaping how a company talks about its products and mission to commercial audiences, ideally working in the B2B/technology
  • Are an exceptional writer and editor who can craft compelling, authoritative narratives that engage senior business leaders and technical decision-makers
  • Know how to find the story, sharpen the argument, and say something that actually matters in a crowded market
  • Can move fluently between strategic thinking and hands-on writing, and are comfortable producing polished work yourself
  • Have experience working closely with commercial or sales teams and understand how narrative translates into real customer conversations and business outcomes
  • Are skilled at translating complex, technical subject matter into language that is clear, credible, and genuinely useful to a business audience
  • Have strong collaborative skills with experience rallying cross-functional teams around shared narratives without formal reporting authority
  • Thrive in fast-moving, ambiguous environments and can build narrative strategy from the ground up, including the systems, processes, and workflows needed to produce and distribute content at scale
  • You will be working from anywhere in the US

Preferred

  • Experience or demonstrated interest with AI-based products and solutions

Benefits

  • Flexible hours and a dedicated remote budget
  • A stipend for professional development & 6 paid education days to help you grow within your role
  • Unlimited PTO + paid sick leave + paid public holidays
  • A Macbook, and other tech to help you do your job
  • We have regular remote team events, as well as an annual company-wide offsite
  • Health benefits
  • 401(k) contribution with up to 4% match
  • Equity options
  • You can find more information about our benefits per location here: Rasa Perks & Benefits
Rasa logo

Rasa

4.3 Glassdoor

Rasa is an enterprise platform for building and operating AI agents across chat and voice channels. Organizations use Rasa to orchestrate complex, multi-step conversations, integrate AI agents with core business systems, and run them reliably in production environments.Rasa supports long-running interactions that span channels and systems. The platform enables consistent agent behavior as conversations evolve, including escalation, recovery, and coordination across workflows. This allows enterprises to deploy AI agents that align with operational requirements rather than isolated use cases.Designed for large-scale deployments, Rasa supports secure operation across cloud and on-prem environments and integrates with existing data, APIs, and tooling. Enterprises adopt Rasa when they need control, scalability, and governance for AI agents supporting critical customer and employee interactions.Rasa was founded in 2016 and is privately held. The company is backed by Accel, Andreessen Horowitz, Basis Set Ventures, PayPal Ventures, and StepStone Group.

Founded in 2016
San Francisco, California, USA
173 employees (17 in marketing)
86% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
145.6K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
51.8%
Direct
35.8%
Referral
8.6%
Social
2.7%
Paid
1%

Headcount Trend

Current headcount: ~176

Marketing Team

Marketing Team Size
7 (4% of company)

Funding

Total Funding
$70.2M
Last Raise
$30M
Series C, 2 years ago

Funding History

  • Feb 2024
    Series C • $30M
  • Jun 2020
    Series B • $26M
  • Apr 2019
    Series A • $13M

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