Senior Content Strategist, Marketing at Integrated DNA Technologies | Coralville, IA | $130K/yr – $175K/yr

Integrated DNA Technologies

Senior Content Strategist, Marketing

Coralville, IA (On-site)

$130K/yr – $175K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Own and evolve a scalable content architecture and governance for IDT’s cross‑brand, product, and use‑case content, aligning editorial standards, SEO, and external partnerships to improve visibility and buyer‑focused content.

Own structured content modeling and headless CMS implementations across brands and products.
Must-have: 7+ years in content strategy or product content in complex, cross‑functional environments.
Standout: Experience coordinating external SEO agencies and delivering EEAT‑driven, schema‑rich content.

Job Description

Responsibilities

Own and evolve a scalable, structured content architecture across brand, use‑case, and product content, including hands‑on experience with headless CMS environments, reusable content models, taxonomies, metadata, and DAM integrations
Set and uphold editorial and governance standards in partnership with Brand and cross‑functional teams, ensuring clarity, consistency, inclusive language, accuracy, and evidence‑based content throughout the content lifecycle.
Design and optimize journey‑aligned, high‑impact content (e.g., explainers, solution narratives, comparison guides, SEO‑ and AI‑ready articles) grounded in customer intent, search behavior, and buyer needs.
Apply and advance SEO, GEO, and AEO best practices—including structured content, schema markup, EEAT principles, and question‑first formats—to drive visibility across search engines and AI answer platforms.
Serve as the primary liaison for external SEO agencies and partners, setting strategy, managing day‑to‑day collaboration, and ensuring vendor outputs align with IDT’s content standards, technical SEO requirements, and business goals

Requirements

Multiple years of experience (7+ preferred) in content strategy, content design, or content marketing roles within complex, cross‑functional environments.
Hands‑on experience with structured content and headless CMS environments, including reusable components and content modeling.
Demonstrated expertise in SEO, structured data, and answer‑engine‑optimized content, including schema usage and question‑focused content approaches.
Proven experience managing taxonomies and metadata standards for content and digital assets.
Bachelor’s degree in life sciences, business, journalism, marketing, or a related field preferred.
Ability to travel occasionally (up to ~20%), including overnight travel as needed.

Preferred

B2B technology, life sciences, or translating complex scientific or technical concepts for commercial audiences.
Familiarity with schema.org types (e.g., FAQPage, HowTo, Product, Article) and entity‑based content planning.
Experience with enterprise DAM platforms such as Adobe Experience Manager Assets.
Exposure to regulated, global, or multi‑locale content workflows.

Benefits

IDT, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Integrated DNA Technologies

Building from a strong foundation of innovation, expertise, and reliability, Integrated DNA Technologies (IDT) has evolved from an oligo manufacturer to a leading genomics provider. We work shoulder-to-shoulder with scientific and global health partners to enable genomics breakthroughs at scale. Our vision of enabling researchers to rapidly move from the lab to life-changing advances reflects our ongoing commitment to a healthier, brighter future for all. IDT is proud to be part of Danaher, a global science and technology leader. Together we combine our capabilities to accelerate the real-life impact of tomorrow's science and technology to improve human health.

Founded in 1987

Coralville, Iowa, USA

1.8K employees (49 in marketing)

www.idtdna.com