Responsibilities

• Work directly with the Director, Experience strategy to build high performing e-com focused content across a variety of categories including beauty and kitchenware
• Keep the team informed of rapidly changing behaviors across online shopping culture
• Understand the relationship between content and purchasing behaviour on a variety of E-commerce platforms including Amazon, Walmart, and TikTok shop
• Brief creative teams to elevate brand presence across product detail pages and A+ content
• Analyse competitive content strategies and E-commerce content to identify white space
• Guide production shoots and video content creation with sharp insights and best practices
• Build strategy plans, communication hierarchies, segmentation, and white papers of varying complexity while still being understandable by non-marketers
• Utilize AI tools to expedite content audits and reduce time to insight
• Understand SEO/GEO best practices and experience working with SEO strategists to implement optimizations into content

Requirements

• 3-5 years working directly in content strategy and E-commerce strategy
• Agency experience required
• Experience digging into data and research and locating actionable insights
• Experience using AI tools such as Claude, Gemini, Perplexity, ChatGPT, etc.
• Experience managing and developing junior level strategy talent
• Experience working with creative teams by participating in concepting/brainstorming sessions and translating ideas
• Should be able to present complex ideas clearly
• Fantastic presenter and storyteller
• Strong interpersonal skills
• Unafraid to dive into new platforms and acquire new knowledge
• Experiencing marketing to Gen Z on digital platforms

Preferred

• SEO and GEO experience
• Influencer content and marketing strategy
• Experience within beauty and kitchenware category

Benefits

• Generous Medical, Dental, Vision And Other Great Benefits
• Paid parental and medical leave programs
• 401(k) with a company match component and profit sharing
• 15 days of paid time off plus company holidays
• Hybrid work model
• Tuition reimbursement and student loan repayment assistance
• Inclusive employee resource groups