Responsibilities

• Develop story concepts that reflect the authentic voices and experiences of Texas A&M, translating these into emotive, human-centered narratives that drive audience connection
• Architect and tailor stories for distribution across a range of channels, including web, social media, video, print and more – ensuring content is platform appropriate and engaging
• Uphold and enhance Texas A&M’s brand platform, ensuring consistent voice, style and messaging in every story and communication asset
• Serve as editorial lead and brand steward for major multi-channel campaigns and signature content initiatives
• Work closely with brand marketing, creative, web, digital, and communications teams to synchronize story delivery across all platforms, maximizing reach and resonance
• Assist in the development of content calendars, mapping stories to key institutional priorities and audience touchpoints
• Source engaging content from institutional stakeholders; dive deep to highlight individual and institutional achievements, research breakthroughs, student experiences and moments of community and A&M culture
• Use audience data and analytics to guide story selection, format, and channel strategy, continually refining approaches for stronger impact and connection
• Champion brand consistency by reviewing and refining all content for adherence to Texas A&M’s platform standards, visual identity, and core messaging pillars
• Partner with digital teams to ensure all content is optimized for accessibility, SEO, and the unique engagement patterns of each platform