Responsibilities

• Execute technical SEO, including internal linking, page speed, schema markup, and indexation health
• Develop and execute the firm's local SEO strategy across a multi-location footprint to ensure each office ranks prominently for high-intent, locally relevant searches
• Partner with the content management team to inform the editorial calendar with search-driven topic, keyword, and intent insights, supporting content from brief through publication.
• Apply answer engine optimization (AEO) practices to grow visibility in AI-generated search results and LLM-driven discovery
• Champion the firm's E-E-A-T (experience, expertise, authoritativeness, and trust) signals across all content and digital properties — including author and advisor credentialing, cited sources, professional schema, and compliance-friendly trust markers
• Monitor competitor and adjacent-firm search strategies, identifying gaps and opportunities to capture share of voice in priority service and geographic markets.
• Select and direct external agencies and freelancers, including scope and budget recommendations, and determine whether engagements continue based on performance
• Interpret organic performance data — rankings, traffic, engagement, lead volume, and lead quality — and advise senior management on where the firm should invest
• Work with analytics and CRM teams to ensure accurate tracking and attribution of organic-sourced leads
• Partner with compliance and marketing communications to ensure all content meets regulatory and brand standards

Requirements

• Bachelor's degree or relevant work experience
• 5+ years of experience in SEO, or organic search roles, plus digital marketing
• Demonstrated success growing organic traffic and organic-sourced leads
• Strong command of technical SEO fundamentals and on-page optimization
• Proficiency with SEO and analytics platforms such as Semrush, Ahrefs, Google Search Console, and GA4
• Experience with a CMS and marketing automation platform (HubSpot experience is a plus)
• Excellent writing and editing skills; familiarity with the wealth management and financial services landscape is a plus
• Experience building and presenting an SEO strategy to senior leadership
• Experience working within a regulated or compliance-reviewed content process is a plus

Benefits

• including but not limited to medical, dental, vision, life insurance, and 401(k)