Digital Content Creator
AV-Solution Partner
USA (Remote)
$45/hr - $55/hrIn-houseFull-timeMid level
16 hrs ago
Senior Content & SEO Marketing Manager
St. Louis, MO (Hybrid)
$85K/yr – $107K/yrSenior Level5+ years expFull time
Posted 2 months ago
Job Summary
Own and execute the firm’s technical and local SEO strategy across a multi-location footprint, guide content insights, manage external partnerships, and monitor performance to drive organic traffic and qualified leads.
- Lead on-page optimization, internal linking, and indexation health while expanding local SEO reach
- Collaborate with content, analytics, and compliance teams to prioritize high-impact topics and ensure brand standards
Job Description
Responsibilities
- Execute technical SEO, including internal linking, page speed, schema markup, and indexation health
- Develop and execute the firm's local SEO strategy across a multi-location footprint to ensure each office ranks prominently for high-intent, locally relevant searches
- Partner with the content management team to inform the editorial calendar with search-driven topic, keyword, and intent insights, supporting content from brief through publication.
- Apply answer engine optimization (AEO) practices to grow visibility in AI-generated search results and LLM-driven discovery
- Champion the firm's E-E-A-T (experience, expertise, authoritativeness, and trust) signals across all content and digital properties — including author and advisor credentialing, cited sources, professional schema, and compliance-friendly trust markers
- Monitor competitor and adjacent-firm search strategies, identifying gaps and opportunities to capture share of voice in priority service and geographic markets.
- Select and direct external agencies and freelancers, including scope and budget recommendations, and determine whether engagements continue based on performance
- Interpret organic performance data — rankings, traffic, engagement, lead volume, and lead quality — and advise senior management on where the firm should invest
- Work with analytics and CRM teams to ensure accurate tracking and attribution of organic-sourced leads
- Partner with compliance and marketing communications to ensure all content meets regulatory and brand standards
Requirements
- Bachelor's degree or relevant work experience
- 5+ years of experience in SEO, or organic search roles, plus digital marketing
- Demonstrated success growing organic traffic and organic-sourced leads
- Strong command of technical SEO fundamentals and on-page optimization
- Proficiency with SEO and analytics platforms such as Semrush, Ahrefs, Google Search Console, and GA4
- Excellent writing and editing skills; familiarity with the wealth management and financial services landscape is a plus
- Experience building and presenting an SEO strategy to senior leadership
- Experience working within a regulated or compliance-reviewed content process is a plus
Preferred
- HubSpot experience is a plus
Benefits
- comprehensive benefits package, including but not limited to medical, dental, vision, life insurance, and 401(k)
Focus Financial Partners
4.5 Glassdoor
Focus is an interdependent network of wealth management, business management, and related financial services firms, rooted in a client-first approach and powered by the collective energy and capabilities of its many advisors and professionals. The Focus network includes wholly owned firms operated under the Focus Partners brand that reflect the company’s key business lines. Through a blend of innovative solutions, strong capital backing, and deep business expertise, Focus empowers its firms to achieve their business objectives by helping them to better serve their clients and advisors.
Founded in 2006
New York, New York, USA
1.3K employees (4 in marketing)
92% recommend to a friend
100% CEO approval
Salaries
Posted range
$85K/yr – $107K/yr
Taken straight from the job posting.
The middle of this range ($96K) is 25% below the median base salary for Senior Content Marketing Manager roles in the United States ($128K).
Senior Content Marketing Manager median pay in the United States
Most pay falls between $120K and $145K. Based on 31 salaries.
Marketing Team
Marketing Team Size
4 (0% of company)
Median Career Experience
17 years
Median Tenure
0.8 years
People
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$85M
Last Raise
$50M
Series Unknown, 16 years ago
Funding History
- Nov 2009Series Unknown • $50M
- Jan 2006Private Equity • $35M
Traffic Signals
Monthly Visitors
12.2K
Traffic Source Mix
Search
31.3%
Direct
54.7%
Referral
7.9%
Social
4.5%
Paid
1.6%
Headcount Trend
Current headcount: ~1.3K
News about Focus Financial Partners
Links
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