Responsibilities

• Write and self-edit client-ready press releases, blogs, bylined articles, thought leadership, website copy and other strategic content.
• Establish and maintain the appropriate voice, tone and point of view for assigned clients.
• Develop content strategies aligned with client business, PR and search visibility goals.
• Conduct baseline SEO audits for assigned clients, including keyword performance, search visibility, content gaps and competitive opportunities.
• Establish SEO benchmarks and provide ongoing progress reports demonstrating improvements and opportunities.
• Conduct keyword and topic research to guide blogs, website content and thought leadership.
• Review existing content and recommend opportunities to optimize, update or expand it for better search performance.
• Incorporate SEO best practices into client content without sacrificing readability or quality.
• Help evaluate how clients appear in LLMs and AI-powered search and identify opportunities to improve GEO visibility and brand authority.
• Understand how earned media, authoritative content and third-party credibility can support both SEO and GEO strategies.

Requirements

• Minimum 7 years of experience in content marketing, communications, SEO or a related field.
• Exceptional writing and editing skills with a strong portfolio.
• Experience writing about complex B2B or technical subjects.
• Strong understanding of SEO, keyword strategy, content optimization and analytics.
• Familiarity with GEO, LLMs and the evolving role of AI-powered search.
• Ability to turn data and research into actionable content strategies.

Benefits

• medical, dental and vision insurance
• 401(k)
• paid time off
• office massages and other team benefits.