Digital Content Strategist

Phoenix, AZ (On-site)

$70K/yr – $76K/yrMid Level3+ years exp

Posted 1 day ago

Job Description

Responsibilities

  • Craft strategies and write effective copy that motivates all segments of the organization's audience to see trade school as a top-tier choice
  • Maintain a clear and consistent brand voice with a focus on results, continually optimizing work to boost engagement and campaign performance
  • Create high-quality, compelling, and informative content for various digital platforms, including but not limited to website, social media, email, and digital advertising
  • Perform research to gain in-depth knowledge of customer personas
  • Audit and optimize content for search engines (SEO) and improve conversion rates through effective (CRO) techniques
  • Conduct kickoff and context meetings with internal teams across all functional areas to identify the messaging strategy/goals, target market persona and gain clarity on deliverables for creative briefs, timelines to final deliverables
  • Collaborate with cross-functional teams including product development and sales to deliver alignment of messaging and goals
  • Manage all steps from initial messaging strategy, interpret creative briefs, to concept, writing/editing, proof reading through to final execution and monitor performance metrics
  • Present copy concepts and final deliverables to internal teams and stakeholders
  • Use analytic tools to assess trends and make data-driven decisions

Requirements

  • Education / Experience
  • Bachelor’s degree in marketing, related interest, or four (4) years equivalent experience (required)
  • Three (3) years' experience in a digital marketing role (required)
  • Skills
  • Skilled in writing clear, creative and compelling copy that drives performance
  • Strong verbal and written communication skills, including the ability to collaborate effectively both within and outside the organization
  • Skilled in how user experience affects content strategy development
  • Strong understanding of identifying behavior through analytic and using data to shape strategic decisions
  • Skilled in fundamentals of SEO
  • Abilities

Salaries

Posted range

$70K/yr – $76K/yr

Taken straight from the job posting.

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Marketing Team

Median Tenure
5.4 years
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Digital Content Strategist

Universal Technical Institute · Phoenix, AZ · On-site