Responsibilities

• Craft strategies and write effective copy that motivates all segments of the organization's audience to see trade school as a top-tier choice
• Maintain a clear and consistent brand voice with a focus on results, continually optimizing work to boost engagement and campaign performance
• Create high-quality, compelling, and informative content for various digital platforms, including but not limited to website, social media, email, and digital advertising
• Perform research to gain in-depth knowledge of customer personas
• Audit and optimize content for search engines (SEO) and improve conversion rates through effective (CRO) techniques
• Conduct kickoff and context meetings with internal teams across all functional areas to identify the messaging strategy/goals, target market persona and gain clarity on deliverables for creative briefs, timelines to final deliverables
• Collaborate with cross-functional teams including product development and sales to deliver alignment of messaging and goals
• Manage all steps from initial messaging strategy, interpret creative briefs, to concept, writing/editing, proof reading through to final execution and monitor performance metrics
• Present copy concepts and final deliverables to internal teams and stakeholders
• Use analytic tools to assess trends and make data-driven decisions

Requirements

• Education / Experience
• Bachelor’s degree in marketing, related interest, or four (4) years equivalent experience (required)
• Three (3) years' experience in a digital marketing role (required)
• Skills
• Skilled in writing clear, creative and compelling copy that drives performance
• Strong verbal and written communication skills, including the ability to collaborate effectively both within and outside the organization
• Skilled in how user experience affects content strategy development
• Strong understanding of identifying behavior through analytic and using data to shape strategic decisions
• Skilled in fundamentals of SEO
• Abilities