Responsibilities

• The Content Strategist builds subject matter expertise to develop and tailor messaging for the Academy’s Division of Practice Advancement and other business areas as assigned.
• Additionally, this role leads content plan development and promotional strategies that drive engagement while continuously improving AAFP content through audits, measurement, optimization and process improvements.
• As a member of the Integrated Marketing Communication team, the Content Strategist:
• Collaborates with editors, writers, designers and marketers to produce and distribute engaging content across the website, social media, email marketing and podcast channels.
• Routinely audits content and identify areas for improvement.
• Builds editorial schedules, ensure deliverables are met, measure effectiveness, and share insights and best practices.
• Delivers member value through development of high-quality resources, education and connection; help drive organizational revenue by driving member value and thereby member retention.
• Other duties as assigned.

Requirements

• Bachelor’s degree (or through equivalent work experience) in communications, marketing, English, or related area, plus a minimum of four years of related work experience in content creation, digital marketing or editorial management.
• Proficiency in AP style and application of brand standards in communications work.
• Demonstrated success in working with editorial plans and working within content strategy frameworks.
• Basic aptitude of current web analytics tools such as Google Data Studio and Semrush.

Preferred

• Publishing experience in digital channels.
• Understanding principles of information architecture, componentized content management systems and syndication.
• Understanding application of SEO best practices.
• Knowledge of GEO/AEO best practices.