Responsibilities

• Define GTM campaign content strategy and deliverables, working cross-functionally across marketing.
• Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey and marketing funnel. Content types include: case studies, blog posts, ebooks, webinars, newsletters, reports, and presentations.
• Collaborate closely with product marketing, sales, and integrated marketing teams to ensure content aligns with messaging, campaigns, and business priorities.
• Monitor and optimize content performance based on data, surfacing insights and recommendations to the team.
• Manage content through internal review and legal compliance processes, ensuring accuracy and adherence to brand and content standards.

Requirements

• Proven track record of producing high-quality B2B content marketing that drives engagement and supports business priorities, aligned with messaging and positioning strategy.
• Experience in mobile advertising, ad tech, programmatic, or performance marketing.
• Strong writing, editing, and storytelling skills with the ability to distill complex ad tech or performance marketing concepts into clear, compelling narratives for a range of audiences.
• Experience owning a content program, including stakeholder coordination and editorial judgment.
• Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale
• A self-starter mindset with the ability to identify content opportunities, manage competing priorities, and drive execution independently.
• Strong collaboration skills for working across product marketing, integrated marketing, creative, and sales teams.
• Comfortable with content management systems, SEO best practices, and analytics tools.
• Familiarity with GEO tools to optimize content for AI-powered search.
• Experience with multi-channel content distribution and familiarity with content performance metrics.

Preferred

• Familiarity with the mobile gaming ecosystem and its key players.
• Experience managing co-marketing or partner content programs.

Benefits

• At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.