Responsibilities

• Write donor-facing copy for nonprofit and mission-driven clients. This includes donation page copy, fundraising emails and SMS appeals, year-end and GivingTuesday campaigns, monthly/recurring giving asks, matching gift promotions, and impact-driven landing pages where the "product" is a mission.
• Write paid media ad copy across platforms (Meta, Google, LinkedIn). This includes headlines, descriptions, and creative copy that drives clicks, donations, and conversions.
• Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
• Write conversion-focused copy for A/B tests. This could include headline variants, CTA copy, value proposition or ask-amount rewrites, and messaging hierarchy tests where each variant is mapped to a clear hypothesis.
• Write email and SMS copy for lifecycle and donor journey campaigns (welcome flows, abandoned cart or gift, win-back/lapsed donor, promotional and appeal sends) within client brand voice guidelines.
• Rewrite underperforming copy based on test results and analytics, diagnosing what's not working and proposing data-informed alternatives.
• Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable, including the balance of authenticity, trust, and urgency that nonprofit tone requires.
• Collaborate closely with growth strategists. Your copy is the execution layer of their experimentation roadmap.
• Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers.
• Use AI tools to accelerate drafting, variant generation, and research while maintaining the craft, originality, and strategic rigor that make great copy.

Requirements

• 2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
• Experience writing for nonprofit or mission-driven organizations, e.g. donation optimization, fundraising appeals, donor communications, and impact framing.
• A portfolio demonstrating copy that was written to be tested, such as paid ads, landing pages, headline variants, or email campaigns with clear strategic framing, ideally including nonprofit or fundraising work.
• Ability to write across multiple brand voices quickly and accurately. You can absorb a voice guide and produce on-brand copy on the first pass.
• Strong strategic instinct. You understand why copy converts, not just what sounds good.
• Comfort with volume and speed. You can produce multiple variants quickly without sacrificing quality or strategic thinking.
• Clear communication skills. You ask good questions about briefs, flag ambiguity early, and explain your copy rationale to non-writers.
• Self-directed and reliable. You manage your time well, meet deadlines consistently, and don't need to be micromanaged.
• AI is a hard requirement, not a preference. This role requires active, demonstrated use of AI tools in your daily workflow — and goes further. You'll be expected to build and manage brand-specific AI writing agents that the team can use at scale. You'll be asked to show concrete AI-integrated workflows and agent-building experience during the interview process. Candidates who cannot demonstrate practical AI tool use and agent creation will not advance.
• Must Haves