Responsibilities

• Define GTM campaign content strategy and deliverables, working cross-functionally across marketing.
• Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey.
• Content types include: case studies, customer stories, blog posts, ebooks, webinars, co-marketing materials, newsletters, reports, and presentations.
• Lead the customer stories and case studies end-to-end, inclusive of identifying story opportunities, managing approvals, and delivering content in the format that best serves the GTM.
• Collaborate closely with product marketing, sales, and integrated marketing teams to ensure content aligns with messaging, campaigns, and business priorities.
• Monitor and optimize content performance based on data, surfacing insights and recommendations to the team.
• Manage content through internal review and legal compliance processes, ensuring accuracy and adherence to brand and content standards.

Requirements

• Proven track record of producing high-quality B2B content marketing that drives engagement and supports business priorities, aligned with messaging and positioning strategy.
• Strong writing, editing, and storytelling skills with the ability to distill complex ad tech or performance marketing concepts into clear, compelling narratives for a range of audiences.
• Experience owning a content program, including stakeholder coordination and editorial judgment.
• Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale
• A self-starter mindset with the ability to identify content opportunities, manage competing priorities, and drive execution independently.
• Strong collaboration skills for working across product marketing, integrated marketing, creative, and sales teams.
• Comfortable with content management systems, SEO best practices, and analytics tools.
• Willing to learn and experiment with GEO tools to optimize content for AI-powered search.
• Comfort navigating internal review and approval processes, including legal compliance, with a detail-oriented approach.
• Experience with multi-channel content distribution and familiarity with content performance metrics.

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program