Responsibilities

• Develop audience-focused content marketing strategies aligned to integrated marketing plans, business priorities, audience needs, and growth objectives.
• Lead the most complex and strategically significant content marketing initiatives supporting enterprise priorities, major integrated marketing programs, and high-value audience growth opportunities.
• Identify content marketing opportunities based on search behavior, audience insights, market trends, seasonal demand drivers, campaign priorities, and performance data.
• Lead development of content marketing roadmaps that support awareness, consideration, conversion, retention, and content marketing reuse across channels.
• Serve as a senior subject matter expert on content marketing strategy, SEO, AEO, content architecture, search intent, and AI-discovery best practices.
• Partner with Integrated Marketing Managers to translate audience growth strategies into content marketing programs, priorities, and requirements.
• Partner with Communications to activate thought leadership for marketing use cases while maintaining clear ownership boundaries between content marketing and editorial, reputation, or executive visibility work.
• What success looks like: Content marketing priorities are tightly aligned to audience needs, business objectives, search opportunities, and integrated marketing plans.
• Develop, write, edit, and optimize complex content marketing assets across channels and formats, including SEO content, AEO content, service pages, landing pages, email nurture programs, FAQ content, and campaign content.
• Lead complex content marketing initiatives where analysis of diverse inputs, audience needs, performance data, and business requirements is needed to determine the best approach.

Requirements

• BA in Marketing, Communications, Journalism, English, Business, or related field.
• 7-10 years of progressive experience in content marketing, digital marketing content, marketing communications, copywriting, or related disciplines.
• Demonstrated success developing content marketing strategies and content marketing assets that support demand generation, engagement, conversion, and business growth.
• Deep experience creating and optimizing SEO-focused content marketing assets for digital channels.
• Strong understanding of AEO principles and how content marketing is discovered, summarized, cited, and surfaced in AI-powered environments.
• Experience leading complex content marketing initiatives involving multiple stakeholders, channels, data inputs, and business considerations.
• Experience working as a senior individual contributor who operates independently with limited day-to-day instruction.

Preferred

• Experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments.
• Experience using AI-assisted content marketing tools and workflows responsibly and effectively.
• Experience partnering with integrated marketing, brand, web, analytics, SEO, paid media, and email marketing teams.

Benefits

• We offer exceptional earning potential and a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at https://roberthalfbenefits.com .