Senior Content Marketing Manager

Responsibilities

• Turn high priority topics into compelling, narrative-defining content
• You’ll own what Iterable publishes, the point of view it offers, and the standard it’s held to.
• Build and manage the content roadmap aligned to SEO/AEO priorities and key business objectives.
• Analyze audience personas, SEO/AEO data, and product strategy to produce content that resonates with our target consumers.
• Own the process from ideation through publication and distribution.
• Partner with our SEO and product teams to ensure content reflects priority topics, product strategy, and market positioning.
• Structure content so that search engines and AI assistants can accurately understand, summarize, and cite Iterable’s perspective.
• Own Iterable’s brand voice and point of view
• Ensure all content provides clear, strong, and helpful POVs to help solve challenges for the modern marketer.
• Establish and maintain editorial standards for quality, accuracy, and originality, and apply them consistently across all content.

Requirements

• Exceptional written communication skills, supported by strong marketing writing samples.
• Proven experience writing technical content or covering other highly complex topics.
• Demonstrated use of AI to automate business processes and drive quantifiable impact.
• Experience writing marketing copy for paid social and digital display ads.
• Deep understanding of AEO/SEO best practices, including how AI assistants retrieve, summarize, and cite information.
• Strong analytical ability, with experience using Google Analytics, Semrush, or similar platforms to inform strategy/editorial decisions.
• 5+ years of marketing experience, at least 2 in a B2B setting.
• Ability to seamlessly work with marketers, salespeople, engineers, and other key stakeholders in the company.

Preferred

• Experience using AirOps to produce marketing content is a significant plus.
• Basic industry knowledge of SaaS, APIs, and data analytics.
• Experience developing content strategies for social media video platforms, such as YouTube, LinkedIn, and Instagram.
• Experience with Canva, Figma, Photoshop, or other creative tools.