Content Marketing & Social Media Specialist – AI Consumer Apps

Mountain View, CA (Hybrid)

$35/hr – $40/hrMid Level1+ years expContract

Posted 2 hrs ago

Job Summary

Own and execute a cross-platform social growth program for an AI consumer product, driving content, community growth, product launches, and competitive insights.

Job Description

Responsibilities

  • Social Media Management: Develop and execute content strategies across X (Twitter), LinkedIn, Reddit , YouTube, TikTok, and other relevant platforms.
  • Content Creation: Create engaging social posts, short-form videos, product demos, tutorials, and AI-related content to drive organic growth.
  • Community Growth: Build and engage with AI communities, influencers, and creators to increase brand awareness and user engagement.
  • Growth Marketing: Support product launches, including Product Hunt, creator partnerships, and user acquisition experiments.
  • AI Trends & Competitors: Stay on top of emerging AI products, viral trends, and competitor strategies to identify new content and growth opportunities.
  • Cross-functional Collaboration: Work with Product, Design, and Engineering teams on product positioning, messaging, and marketing campaigns.

Requirements

  • Fluency in written and spoken Mandarin is required , along with strong and fluency in English communication skills.
  • 1–3 years of experience in content marketing, social media marketing, growth marketing, or consumer app marketing.
  • Hands-on experience managing social media accounts and creating engaging content, especially on X, LinkedIn, and Reddit .
  • Strong understanding of consumer AI trends, including AI productivity, voice apps, AI image/video generation, and AI coding tools.
  • Excellent writing, storytelling, and communication skills, with the ability to independently create and publish content.
  • Creative, proactive, data-driven, and comfortable working in a fast-paced startup environment.

Benefits

  • Work on an exciting new AI consumer product.
  • Opportunity to shape our brand and growth strategy from day one.
  • Free lunch and dinner every workday at our Mountain View office.
Baidu USA logo

Baidu USA

3.9 Glassdoor

Located in the heart of Silicon Valley, Baidu USA is one of the R&D centers of Baidu, China’s largest search engine provider. Baidu USA’s team of elite, world-class researchers and engineers devote their time to tackling the most challenging, change-the-world projects in AI and related fields. Baidu USA is comprised of four groups: Baidu Research US, Intelligent Driving Group US, Baidu Global Business Unit and Xingyun US. At Baidu USA, we act with the nimbleness of a startup, but as a global company, have access to immense computing resources and data. This makes Baidu USA the best place for those working in AI to see their work developed and potentially deployed to hundreds of millions of users. The name Baidu was inspired by a poem written more than 800 years ago during China's Song Dynasty. Baidu, whose literal meaning is “hundreds of times,” represents a persistent search for the ideal.

Founded in 2014
Mountain View, California, USA
249 employees (25 in marketing)
67% recommend to a friend
69% CEO approval

Salaries

Posted range

$35/hr – $40/hr

Taken straight from the job posting.

The middle of this range ($78K) is in line with the median base salary for Content Marketing Specialist roles in the United States ($75K).

Content Marketing Specialist median pay in the United States

$75K/yr

Most pay falls between $65K and $80K. Based on 97 salaries.

See all Baidu USA salaries

Marketing Team

Marketing Team Size
14 (6% of company)
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
2B
Traffic Source Mix
Search
14.3%
Direct
80.1%
Referral
5.4%
Social
0%
Paid
0.1%

Headcount Trend

Current headcount: ~249