Responsibilities

• SEO & Organic Growth: Partner with growth product, agencies, and freelancers to grow SEO and GEO traffic quarter over quarter
• Guide keyword and topic strategy, set the bar for editorial quality, and develop subject matter expertise in grants and nonprofit fundraising
• Stay current on how generative search is reshaping content distribution and bring a POV on what to test
• Editorial & Brand: Develop and steward Instrumentl’s editorial vision and brand voice across blog, newsletter, social, and events
• Build and run a content calendar where every asset earns its keep, turning one webinar or report into downstream pieces across channels
• Get hands-on with the highest-leverage work: original research, product copy, and flagship pieces where editorial judgment matters most
• Full-funnel Content & AI Workflows: Partner with product marketing and growth on ad campaigns, gated assets, landing pages, sales collateral, and nurture sequences
• Set up AI workflows the rest of the team can use to draft and QA on-brand copy quickly without diluting our voice
• Manage a roster of freelancers and agencies to execute at scale

Requirements

• 6+ years of experience in content marketing or content strategy
• Experience owning both demand-gen content (SEO, gated assets) and editorial/brand-building content (thought leadership, original research)
• SEO and GEO fluency: keyword strategy, on-page execution, and technical SEO basics
• Strong writer with editorial judgment: you can spot AI slop, surface-level filler, or a clunky sentence at a glance
• Ability to quickly develop subject matter expertise in a complex domain through research and SME interviews

Preferred

• Experience with nonprofit, social impact, or mission-driven organizations
• Background in grants, fundraising, or nonprofit operations
• Experience managing freelancers and agency relationships

Benefits

• 100% covered health, dental, and vision insurance for employees (50% for dependents)
• Generous PTO, including parental leave
• 401(k)
• Company laptop and home-office stipend
• Bi-annual company retreats
• Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.