Responsibilities

• Execute content production for the Great Gray Trust Company brand across our strategic content pillars. Formats include thought leadership articles, whitepapers, primers, distributor briefs, email sequences, executive blog posts, and sales enablement materials
• Manage the end-to-end content workflow from brief through publication: draft, SME review, compliance approval, design handoff, and distribution
• Partner closely with senior leaders in compliance and legal to conduct thorough reviews of content for adherence to applicable laws, regulations, and industry best practices, ensuring all published materials meet regulatory standards
• Write and edit high-quality content aligned to Great Gray’s content pillars, ICPs across advisors, institutional buyers, asset managers, and recordkeepers, and brand voice standards (authoritative, institutional, precise).
• Apply the atomization content model to repurpose core assets into multiple formats (e.g., whitepaper: blog posts, email sequence, LinkedIn series, sales forwardable)
• Partner with subject matter experts, product marketing, demand generation, and compliance to ensure content accuracy, regulatory soundness, and brand consistency
• Support SEO and AEO content production, including keyword-informed blog posts, FAQ schema, author markup, and structured data for organic discoverability
• Maintain and organize the central content asset library with accurate metadata tagging (brand, pillar, ICP, funnel stage, format, lifecycle status)
• Track content performance using established measurement frameworks (attention, engagement, commercial impact) and contribute insights to weekly and monthly performance reviews
• Manage the quarterly editorial calendar for Great Gray Trust Company, maintaining the planned monthly rhythm: one thought leadership article or whitepaper, one distributor brief or case study, one earned media or event feature, one executive blog post, and one newsletter issue

Requirements

• Bachelor's degree in communications, marketing, journalism, or a related field
• 10+ years of content marketing or editorial experience in financial services, B2B fintech, or a similarly regulated industry
• Experience writing for institutional audiences -- plan sponsors, RIAs, broker-dealers, or asset managers
• Demonstrated ability to write clearly and compellingly across formats — long-form thought leadership, short-form blog, email, and social — with an adaptable voice
• Familiarity with content operations: editorial calendars, production workflows, review/approval processes, and asset management
• Experience working with or alongside compliance and legal review processes is a strong plus
• Working knowledge of SEO best practices, including keyword research, content structuring, and metadata; experience with tools such as Semrush, Ahrefs, or similar
• Strong project management and organizational skills; comfortable managing multiple concurrent deliverables and deadlines
• Experience with sales enablement content and an understanding of how content supports pipeline and buyer journeys
• Fluency with AI-assisted content production tools, with a clear understanding of where AI helps (research, first drafts, repurposing, SEO) and where human judgment is non-negotiable (market thesis, SME expertise, compliance accuracy, brand voice, and final editorial sign-off). We operate a “humans author, AI assists” model

Preferred

• Experience in asset management, retirement services, CITs, TDFs, or ERISA-governed financial content is a meaningful advantage.
• Familiarity with earned media, media relations, or PR content pipelines is a plus — strong content in this role will feed directly into media and analyst engagement.
• Fluency with AI-assisted content production tools, with a clear understanding of where AI helps (research, first drafts, repurposing, SEO) and where human judgment is non-negotiable (market thesis, SME expertise, compliance accuracy, brand voice, and final editorial sign-off). We operate a “humans author, AI assists” model

Benefits

• We have a comprehensive and competitive benefits package at Great Gray for eligible positions. Some of the highlights are:
• Be an integral part of a high-growth organization!
• Competitive compensation package
• Group medical, dental and vision insurance
• Employer-paid life and disability insurance
• Annual well-being stipend
• Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement