Responsibilities

• Execute content production for the Great Gray Trust Company brand across our strategic content pillars. Formats include thought leadership articles, whitepapers, primers, distributor briefs, email sequences, executive blog posts, and sales enablement materials
• Manage the end-to-end content workflow from brief through publication: draft, SME review, compliance approval, design handoff, and distribution
• Partner closely with senior leaders in compliance and legal to conduct thorough reviews of content for adherence to applicable laws, regulations, and industry best practices, ensuring all published materials meet regulatory standards
• Write and edit high-quality content aligned to Great Gray’s content pillars, ICPs across advisors, institutional buyers, asset managers, and recordkeepers, and brand voice standards (authoritative, institutional, precise)
• Apply the atomization content model to repurpose core assets into multiple formats (e.g., whitepaper: blog posts, email sequence, LinkedIn series, sales forwardable)
• Partner with subject matter experts, product marketing, demand generation, and compliance to ensure content accuracy, regulatory soundness, and brand consistency
• Support SEO and AEO content production, including keyword-informed blog posts, FAQ schema, author markup, and structured data for organic discoverability
• Maintain and organize the central content asset library with accurate metadata tagging (brand, pillar, ICP, funnel stage, format, lifecycle status)
• Track content performance using established measurement frameworks (attention, engagement, commercial impact) and contribute insights to weekly and monthly performance reviews
• Manage the quarterly editorial calendar for Great Gray Trust Company, maintaining the planned monthly rhythm: one thought leadership article or whitepaper, one distributor brief or case study, one earned media or event feature, one executive blog post, and one newsletter issue