Responsibilities

• In close partnership with Product Marketing, this role will lead the planning, development, and execution of fully integrated campaign and content experiences that support the Cardiac Rhythm Management and Diagnostics franchises (CRMDx).
• Collaborate to build campaign plans, message maps, segmentation strategies, and channel activation components across email, web, CRM, social, sales enablement, events, and digital media.
• Facilitate tight, seamless integration across Product Marketing, Digital, Clinical, Field Sales, Marketing Automation, and Creative teams to ensure campaigns reflect accurate clinical evidence, positioning, and market needs.
• Manage campaign timelines, roadmaps, performance dashboards, and optimization cycles.
• Ensure all campaign elements comply with BSC regulatory, legal, and quality requirements.
• Lead content strategy ensuring assets are relevant, motivating, cohesive, and collaborate with digital teams to optimize content for distribution channels.
• Partner with marketing to develop HCP-facing content, including clinical education, procedural support materials, digital tactics, value stories, and sales tools.
• Oversee content lifecycle management, ensuring consistent updates, metadata accuracy, governance, and alignment with CRMDx messaging architecture.
• Collaborate with Creative Services, UX, and Digital teams to enhance content discoverability, user experience, and delivery across platforms.
• Support the design and optimization of personalized, cross-channel provider journeys.

Requirements

• Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
• 7+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment. Similar experience in creative services, consulting, product, or strategic marketing are also acceptable proxies
• Experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation; some copywriting experience is required
• Understanding of brand management and principles
• Experience working with and managing agency and external vendor partners
• Ability to manage multiple stakeholders, programs and adapt to changing priorities
• Ability to travel 10+%

Preferred

• Highly motivated, action-oriented with demonstrated ability to lead, collaborate, and influence within a team-based environment and partner with internal/external stakeholders
• Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership, along with direct and indirect influencing to drive business objectives
• Strong attention to detail, good adaptability, and ability to manage and progress projects through completion