Owns multi-brand content creation for social, video, and campaigns with a focus on short-form formats, platform optimization, and trend-driven relevance.

• Development: Develop and produce engaging content across social media, digital, and emerging platforms
• Production: Capture and create short-form video, photography, and behind-the-scenes content for brand campaigns and ongoing content calendars
• Strategy: Concept, script, and execute content ideas that align with brand objectives and audience interests
• Platform execution: Create platform-specific content optimized for Instagram, TikTok, Facebook, YouTube, LinkedIn, and other relevant channels
• Video production: Shoot, edit, and deliver high-quality video content for marketing campaigns, social media, and internal communications
• Short-form content: Produce short-form videos, reels, stories, and trend-based content that drive engagement
• Editing and effects: Apply creative editing techniques, motion graphics, music, and effects to enhance content performance
• Brand standards: Ensure all video assets meet brand standards and platform best practices
• Trends and updates: Stay current on social media trends, platform updates, and emerging content formats
• Collaboration: Identify and leverage relevant trends, sounds, and cultural moments to create timely content
• Collaboration and calendars: Collaborate with social media and marketing teams to support content calendars and campaign initiatives
• Performance: Monitor content performance and contribute ideas to improve engagement and reach
• Brand consistency: Maintain brand consistency across all content and communication channels
• Brand alignment: Ensure visual and messaging alignment with established brand guidelines
• Collaboration with teams: Collaborate with creative and brand teams to bring campaigns and promotions to life through compelling content
• Multi-brand support: Support multiple brands while adapting content to each brand's unique voice and audience
• Cross-functional partnership: Partner with Marketing, Social Media Manager, and Operations teams to develop content that supports business objectives
• Planning participation: Participate in content planning sessions, creative brainstorms, and campaign development
• External coordination: Coordinate with external creators, influencers, vendors, or freelancers when needed
• Event capture: Assist with content capture during events, restaurant openings, community initiatives, and brand activations