Senior Content Creator (Advocacy Pod) at Monterey Bay Aquarium | Monterey, CA | $78K/yr – $96K/yr

Monterey Bay Aquarium

Senior Content Creator (Advocacy Pod)

Monterey, CA (On-site)

$78K/yr – $96K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive cross-channel content creation and optimization for a conservation-focused nonprofit audience.

Own end-to-end content creation across social, web, and video channels.
Must-have: 4+ years of content creation experience with storytelling.
Standout: Cross-functional coordination on multimedia projects across teams.

Job Description

Responsibilities

Ideate content approaches with other creators, strategists, designers and stakeholders.
Write original and complex content for social posts, web stories and pages, marketing emails, SMS, video scripts and print publications.
Write UX and interface microcopy to support web transactions.
Edit and proofread content written by peers and junior team members. Collaborate with team members to provide feedback during the content production process (including for video).
Post content on social channels, publish web pages and build emails in collaboration with design team. Use tools like the CMS, ESP, social media management tool and native social platforms to push content to our audiences. Configure advanced settings in CMS. Manage the technical aspects of a live stream.
Shoot and edit video for short-, medium- and long-form videos delivered on our digital channels.
Research SEO keywords and create video and web content optimized for search engines.
Monitor content performance against established KPIs.
Craft responses to questions and comments in social media feeds or direct messages on their own, and resolve questions escalated by junior staff.
Lead small and medium projects, determine content and channel strategies, write briefs or contribute to briefs for larger projects. Coordinate closely with other creators, strategists, designers and members of the performance marketing team and other stakeholders to achieve project objectives.

Requirements

BA in communications, marketing, English, Spanish, cinematic arts or equivalent combination of education, training and experience
At least four years of related content creation experience
Expert storyteller with an eye for creating compelling content that resonates across cultures
Subject matter proficiency related to basic marine biology or environmental science; or in marketing, UX, SEO or social media
Ability to produce video content (including script writing, filming, editing, and serving as onscreen host) for digital distribution
Basic knowledge of Adobe Premier and Photoshop
Excellent written communications skills in English and Spanish; can turn complex ideas into clear, simple language; excellent editing, copyediting and proofreading skills
Able to take initiative and prioritize tasks; excellent time management and respect for deadlines
Proven ability to build consensus and work effectively within cross-departmental teams
Able to work a flexible schedule including occasional evenings and weekend

Monterey Bay Aquarium

The mission of the nonprofit Monterey Bay Aquarium is to inspire conservation of the ocean.Our diverse and dedicated team works in many ways to assure the future health of the ocean and the people who depend on a healthy ocean for their survival. Our living exhibits and visit programs are considered among the best in the world. We offer free education programs for more than 100,000 schoolchildren and educators each year -- and our new Bechtel Family Center for Ocean Education and Leadership is taking that work to a new level.Rigorous science underpins all of our work to advance policies that promote ocean health in the United States and internationally. Our respected Seafood Watch program is a global leader, giving businesses and consumers the tools to transform how fish are caught and farmed around the world. Our award-winning exhibits feature the rich diversity of marine life along California’s central coast -- from sea otters and kelp forests to jellyfish and sharks. Our newest exhibition, "Into the Deep / En lo Profundo," features never-before-see animals from the deep ocean. We attract nearly 2 million visitors a year and engage 3 million followers through our social media channels.Our education programs are shaping a new generation of science-literate ocean conservation leaders, and giving educators better tools for ecosystem-based learning.We promote science-based action on behalf of key species like sea otters, sharks, and Pacific bluefin tuna. We've advocated successfully to create marine protected areas, eliminate ocean plastic pollution, and end to the shark fin trade, and we support policies to address climate change and ocean acidification, which threaten ocean health, and our own survival.

Founded in 1984

Monterey, California, USA

838 employees (81 in marketing)

www.montereybayaquarium.org