Responsibilities

• Develop positioning and messaging frameworks for emerging Human Capital solutions across audiences and channels
• Partner with business, portfolio, and sales stakeholders to execute go-to-market plans, including segmentation, targeting, competitive analysis, and journey mapping
• Create campaign and content plans that drive awareness, engagement, demand generation, and pipeline influence
• Develop sales enablement materials, including sales sheets, talking points, and audience-specific collateral
• Monitor campaign performance, assess return on investment, and recommend adjustments aligned to brand and messaging standards

Requirements

• 4+ years of experience in marketing strategy, marketing planning, and/or product marketing
• 2+ years of experience developing positioning, messaging, and go-to-market plans for business-to-business software solutions
• 2+ years of experience working on a virtual team within a matrixed organization
• 1+ years of experience using artificial intelligence tools and other technologies to support marketing activities
• 1+ years of experience using Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
• Bachelor's degree in Marketing, Communications, Business, or Management
• Ability to travel 0-50%, on average, based on the work you do and the clients and industries/sectors you serve.
• Limited immigration sponsorship may be available.

Preferred

• Experience working in Agile environments
• Experience using Workfront
• Experience marketing Human Capital products or services
• Experience with human capital management (HCM) offerings