Responsibilities

• Develop integrated communications and channel strategies grounded in consumer insights.
• Lead end-to-end communications and media strategy across all channels.
• Develop audience-first connection plans aligned with brand and business objectives.
• Translate research, cultural trends, and audience behaviors into actionable recommendations.
• Define measurement frameworks and optimize performance using analytics.
• Partner with creative, media, and account teams throughout campaign development.
• Identify new growth opportunities and strategic initiatives for clients.
• Present strategic thinking and recommendations to internal teams and clients.
• Collaborate across disciplines to ensure campaigns are connected across paid, owned, and earned channels.
• Support measurement frameworks and optimize strategies based on performance.

Requirements

• 5–7+ years of communications planning, media strategy, or integrated marketing experience.
• Strong understanding of audience strategy, measurement, and marketing analytics.
• Agency experience preferred.
• Solid analytical and storytelling skills.
• Experience using research and audience insight tools.
• Excellent presentation and client communication skills.