Responsibilities

• Own the business outcomes for the community, defining what success looks like, setting metrics and holding yourself accountable to them.
• Own and grow our core digital community platform, driving daily engagement, conversation quality, knowledge sharing, and meaningful peer-to-peer interaction.
• Serve as community moderator and cultural leader: facilitate discussions, surface great member content, and run product-focused activations that bring the community together online and in person.
• Develop strategies to convert active members into brand evangelists through recognition programs that spotlight community leaders.
• Own the community LLM discoverability strategy ensuring community content is structured, indexed, and surfaced in AI-powered search results, so HoneyBook members and prospects find peer proof wherever they're looking.
• Build and maintain strong relationships with members, understanding their business needs, product pain points, and what makes them stay.
• Raise the bar around you: mentor peers and collaborators, be the domain expert for community strategy across the company, and actively shape how HoneyBook thinks about and invests in community.

Requirements

• 8+ years in community management or community marketing, with at least 2 years in a senior IC or team lead role.
• Proven track record building and scaling high-engagement digital and in-person communities at a SAAS or SMB brand, moving customers from passive to participant to advocate.
• Experience designing and running live programming — meetups, workshops, activations — with the rigor to make it repeatable, not one-off.
• Strong program design instincts: you build with measurement in mind
• Excellent communicator, clear in writing, persuasive in presentations, effective with both executives and members.
• Hands-on fluency with AI tools (Claude, ChatGPT, or similar) and a proactive approach to integrating them into daily workflow.
• Growth mindset and ownership instinct. No project is beneath you; no problem is someone else's to solve.
• Familiarity with data infrastructure (CRM connections, Snowflake, LLM indexing) and a track record of partnering with technical teams to build it.

Preferred

• Experience building programs that connect community engagement directly to product adoption metrics and top of funnel growth
• Deep affinity for small business owners: photographers, event planners, designers, consultants, and other creative professionals.

Benefits

• Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
• Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary and meaningful equity grants.
• Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.