Senior Communications Specialist-Community and Listening - Remote

Responsibilities

• Support day-to-day community management efforts across UnitedHealth Group, UnitedHealthcare and Optum corporate social channels, helping build and nurture relationships with key audiences
• Identify and execute opportunities to engage with positive and neutral public, private, untagged and third-party conversations through thoughtful, brand-relevant interaction
• Ensure social interactions consistently reflect established brand voices, values and enterprise priorities
• Partner cross functionally to evolve response libraries, decision frameworks and action matrices that enable timely engagement
• Help to strengthen coordination between social media and Social Care teams to ensure customer issues and negative conversations are appropriately identified and routed for triage
• Identify opportunities to improve workflows, processes and tools that enable faster, more effective community engagement
• Support implementation and ongoing evolution of the enterprise social media misinformation strategy, translating established strategy and guidance into actionable social monitoring and response practices
• Monitor social channels and broader conversations for emerging misinformation, inaccurate narratives and narratives with potential brand or reputation implications
• Assess signals to help distinguish isolated commentary from broader or emerging narratives requiring additional monitoring, escalation, or consideration for response
• Help operationalize clear escalation and response criteria, including when to monitor, engage, escalate or take no action

Requirements

• 3+ years of experience in social media, community management, communications, marketing or a related field
• Experience engaging with audiences and managing interactions across major social media platforms
• Proven solid written communication skills, with the ability to adapt messaging and tone for different audiences and situations
• Ability to analyze engagement and community data and translate insights into actionable recommendations

Preferred

• Experience with social listening, community management and engagement tools, such as Sprinklr or similar platforms
• Experience monitoring audience sentiment, emerging conversations and social trends to identify engagement opportunities and potential risks
• Experience supporting social response, moderation or escalation workflows, including sensitive or high-visibility issues
• Demonstrated ability to use community insights to inform content, communications or engagement strategies
• Experience working across functions such as Communications, Marketing, Customer Care, Legal or other business partners
• Experience in regulated industries or Fortune 500 organizations

Benefits

• All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.