Senior Communications Content Strategist

Responsibilities

• Manage content creation, dissemination, and analytics for the WGU Impact Blog and IgnitED newsletter on LinkedIn.
• Write, edit, and/or repurpose content for use across WGU’s external channels (e.g., blog to social media, newsletter to short-form video, etc.) as assigned.
• Execute on the university’s thought leadership strategy, ensuring consistent contributions across channels.
• Develop and execute distribution strategies across owned, earned and social channels to maximize content reach and engagement.
• Partner with communications staff regarding communications plans, content topics, copywriting, and editing.
• Edit and publish press releases and media assets in partnership with communications teams.
• Create and implement AI-assisted processes to streamline editorial planning, reporting, etc.
• Optimize content for discoverability across traditional search and AI-driven platforms (e.g. generative search, answer engines), adapting formats and structures as those platforms evolve.
• Support content development and editing for major university publications and initiatives (commencements, annual reports, etc.) as assigned.
• Meet personal, team, and department goals in a timely manner.

Requirements

• Knowledge, Skills, and Abilities: Ability to write insightfully and creatively for various channels and audiences, including blogs, web content, print collateral, etc.. Writing samples or portfolio required.
• Experience writing for press and media relations purposes, including press releases and media assets.
• Strong ability to copy, edit and proofread according to both AP and Chicago styles.
• Experience creating and executing multi-channel communications strategies.
• Ability to build relationships and manage projects across internal teams.
• Familiarity with SEO, GEO, and content marketing best practices. Working knowledge of how generative AI and answer engines are shaping content discovery, and ability to adapt content strategy accordingly.
• Ability to translate one piece of content into multiple channel-native formats to maximize distribution ROI.
• Ability to create and manage timely, informative channel and content performance reports using tools such as Adobe Analytics, LinkedIn analytics, and similar platforms.
• Experience with project management tools such as Asana and monday.com.
• Ability to work independently, prioritize tasks efficiently, and manage projects as assigned.

Preferred

• Preferred Qualifications: Experience in higher education and/or nonprofits
• Experience with content management systems
• Experience in data analysis and reporting
• Travel: This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed.

Benefits

• This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.