Senior Client Marketing Manager – Buyer & Seller Programs

Austin, TX (Hybrid)

$65/hr – $69/hrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end B2B marketing programs for real estate tech buyers and sellers.

  • Own end-to-end webinars and client programs, from content planning to promotion and attendance growth.
  • Must-have: 8+ years in B2B/B2B2C marketing and 4+ years in real estate/proptech/fintech.
  • Standout: Cross-functional collaboration with Sales, Product, and Customer Success to scale programs.

Job Description

Responsibilities
  • Execute buyer and seller marketing programs that generate high-quality leads
  • Lead marketing cycles for listing/seller and buyer initiatives in partnership with Sales, Product, Customer Success, and Demand Generation
  • Own end-to-end execution of client webinars and educational programs, from content planning through promotion and attendance growth
  • Support product launches and strategic initiatives tied to client-facing tools and services
  • Optimize client and consumer journeys to improve engagement and conversion
  • Track and analyze program performance, including lead retention, conversion, and NPS metrics
Requirements
  • 8+ years of experience in B2B or B2B2C marketing (lead generation, lifecycle, or engagement)
  • Bachelor’s degree or equivalent experience
  • Proven success executing marketing programs that drive acquisition, engagement, and retention
  • 4+ years of experience in real estate, proptech, fintech, or related industries
  • Strong analytical, communication, and cross-functional collaboration skills
  • Experience partnering closely with Sales, Product, and Customer Success teams
Preferred
  • Experience scaling marketplace or platform-based marketing programs
  • Hands-on experience with CRM and marketing automation tools
  • Demonstrated impact on lead conversion, engagement, or NPS
  • Passion for real estate and understanding of how agents grow their businesses