Responsibilities

• Manage the annual onsite promotion plan
• Build and refine advertising frameworks for various channels
• Align the annual onsite promotion calendar to ensure synchronization with Sales, Product, and Brand activities, creating synergistic effects.
• Plan and execute offline channel events
• Coordinate marketing support for major channel sales events, develop Q1-Q4 promotional collaboration plans, and ensure execution.
• Generate quarterly promotional ROI reports based on client-provided data, analyze results
• Work closely with the US Operations team, Sales team, Finance department, and external resources to ensure information alignment and efficient resource allocation.
• Align with Product and Brand teams to ensure channel marketing activities adhere to overall brand strategy.

Requirements

• Bachelor's degree or above, preferably in Marketing, Business Administration, Advertising, or related fields.
• 3+ years of experience in channel marketing, brand marketing, or related fields; experience in the Americas market (especially US offline channels) is highly preferred.
• Familiarity with the operational rules and advertising systems of major retailer channels.
• Strong data analysis skills, proficient in using tools like Excel and Google Analytics for performance evaluation and report writing.
• Proven project management skills, capable of independently managing multiple tasks and driving them to completion.

Preferred

• Fluent in English or Chinese, capable of cross-cultural communication and business negotiations.
• Excellent cross-functional coordination skills, effectively driving collaboration among Sales, Operations, Finance, and other teams.