Managing Director, Brand Marketing Leader

McLean, VA (On-site)

$380K/yr – $515K/yrSenior Level15+ years expFull time

Posted 2 hrs ago

Job Summary

Own and lead the KPMG U.S. brand strategy and brand marketing ecosystem, aligning with business strategy, driving innovation with AI and data, and managing external partners to deliver trusted market leadership.

  • Lead brand strategy and operations
  • Partner with leadership and external agencies
  • Leverage AI, data, media and design to elevate the brand

Job Description

Responsibilities

  • Lead KPMG U.S. brand strategy, developing and executing an innovative brand strategy, collaborating with business leaders to align with the firm's business strategy in the US and across the global network
  • Run the brand marketing organization, setting standards for creativity, quality and agility in elevating the firm's brand and fostering a culture of excellence and collaboration and cultivating talent
  • Transform brand marketing and execute against a vision that establishes KPMG's leadership and trust in the market and with clients; responsibilities include smart media buys, excellent creative design and approach, exceptional experiences and advance a tech forward perception of the firm; manage an ecosystem of outside agency partners to support our brand strategy
  • Demonstrate a sophisticated and strategic approach to brand marketing and deep understanding and experience with emerging technology, new innovative partners, brand health data trends and AI's potential disrupt to push our brand strategy and capabilities

Requirements

  • Minimum fifteen years of recent experience in corporate brand settings, including outside agencies, with demonstrated experience executing brand strategy
  • Bachelor's degree from an accredited college or university
  • Deep and proven leading teams and working with complex brands; B2B and B2C experience preferred
  • Proven experience in corporate brand settings, including outside agencies, with demonstrated experience executing brand strategy
  • Executive presence and ability to engage and influence senior leadership teams and global counterparts; experience in a regulated industry preferred
  • Strong management and stakeholder engagement experience at the C suite
  • Demonstrated ability to innovate with AI, analyze data and manage multiple priorities in a fast-paced environment, delivering high-quality outcomes through effective planning and cross-functional coordination
  • Excellent communication and stakeholder management skills, with the ability to effectively convey complex concepts across both technical and non-technical audiences

Benefits

  • KPMG offers a comprehensive compensation and benefits package. KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws. The attached link contains further information regarding KPMG's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.
  • Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health.
  • Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year.
  • Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday.
KPMG US logo

KPMG US

KPMG is one of the world’s leading professional services firms and the fastest growing Big Four accounting firm in the United States. With 90+ offices and more than 36,000 employees and partners throughout the US, we’re leading the industry in new and exciting ways. Our size and strength make us much more agile and responsive to changing trends.

Founded in 1987
New York, NY, US
50K employees (1,289 in marketing)

Salaries

Posted range

$380K/yr – $515K/yr

Taken straight from the job posting.

See all KPMG US salaries

Marketing Team

Marketing Team Size
893 (2% of company)
Median Career Experience
21 years
Median Tenure
22.2 years
Marketing Roles Posted (Last 30 Days)
8

Traffic Signals

Monthly Visitors
3.4M
Monthly Google Ads Budget
$183.6K
Traffic Source Mix
Search
57.6%
Direct
32.1%
Referral
8.4%
Social
0.9%
Paid
1%

Headcount Trend

Current headcount: ~53.3K

Recent News

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Managing Director, Brand Marketing Leader

KPMG US · McLean, VA · On-site