Vice President, Brand

Atlanta, GA (On-site)

$115K/yr – $135K/yrSenior Level10+ years expFull time

Posted 2 hrs ago

Job Summary

Owns and shapes senior client advisory, brand strategy, integrated campaigns, media and executive visibility, growth opportunities, and team and operational leadership across cross-functional teams.

  • Provide strategic counsel to senior clients and lead communications programs
  • Develop and connect brand storytelling with audience insights and business priorities
  • Guide integrated campaigns and cross-channel delivery with creative, digital, social, and analytics teams

Job Description

Responsibilities

  • Client Leadership & Strategic Counsel: Serve as a trusted advisor to senior client stakeholders, providing strategic counsel, anticipating opportunities and challenges, and leading communications programs that support brand and business objectives.
  • Brand Strategy & Storytelling: Develop integrated brand communications strategies, narratives and messaging that connect audience insights, cultural relevance and business priorities to create meaningful brand impact.
  • Integrated Campaign Leadership: Lead integrated campaigns, product launches, brand moments and communications initiatives across earned, owned, social, creator, experiential and emerging channels.
  • Media Relations & Executive Visibility: Provide strategic oversight of earned media and executive visibility programs, guiding storytelling, spokesperson strategy and media engagement that strengthen brand relevance and credibility.
  • Business Growth & Client Development: Identify opportunities to deepen client relationships, expand scopes of work and introduce new capabilities while contributing to new business efforts across the Brand practice.
  • Team Leadership & Talent Development: Lead, mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
  • Financial & Operational Leadership: Oversee account performance, budgets, forecasting, staffing and resources while ensuring strong client service, high-quality work and sustainable business performance.
  • Cross-Functional Collaboration: Partner across creative, digital, social, creator, analytics and other specialty teams to bring together the right capabilities and deliver integrated solutions for clients.

Requirements

  • 10+ years of experience in public relations, communications, brand marketing or related fields within an agency or similar environment.
  • Proven success leading integrated brand communications strategies and programs that support business and communications objectives.
  • Demonstrated experience counseling senior clients and building trusted relationships with marketing, communications and executive stakeholders.
  • Strong understanding of brand strategy, consumer behavior, culture and the evolving communications landscape.
  • Experience leading integrated campaigns across earned, owned, social, creator, experiential and other communications channels.
  • Strong earned media expertise, with experience guiding media strategy, executive visibility and brand storytelling programs.
  • Exceptional writing, storytelling and presentation skills, including experience developing and presenting strategic recommendations to senior clients.
  • Proven success identifying opportunities to grow client relationships, expand engagements and contribute to new business efforts.
  • Strong financial and operational management skills, including experience overseeing budgets, forecasting, staffing and account performance.
  • Experience leading integrated teams and collaborating across disciplines to deliver complex client programs.

Preferred

  • Experience leading communications for major consumer or lifestyle brands.
  • Experience supporting major product launches, brand transformations or culturally relevant campaigns.
  • Experience contributing to new business pitches, organic client growth or agency initiatives.
  • Familiarity with data, analytics and emerging technologies that inform modern brand communications.

Benefits

  • Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
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Zeno Group

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our purpose to champion the courageous to achieve something better for humankind, we push boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2023 PRWeek Purpose Agency of the Year, 2023 PRovoke Purpose-Driven Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a four-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Founded in 1998
New York, NY, US
899 employees (182 in marketing)

Salaries

Posted range

$115K/yr – $135K/yr

Taken straight from the job posting.

See all Zeno Group salaries

Funding

Last Raise
Pre Seed, 3 years ago

Funding History

  • Oct 2022
    Pre Seed

Traffic Signals

Monthly Visitors
34K
Traffic Source Mix
Search
42.7%
Direct
43.6%
Referral
8.4%
Social
3.8%
Paid
1.1%

Headcount Trend

Current headcount: ~910

Recent News

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Vice President, Brand

Zeno Group · Atlanta, GA · On-site