Senior Campaign Systems Analyst at Publicis Groupe Holdings B.V | Irving, TX | $73K/yr – $101K/yr

Publicis Groupe Holdings B.V

Senior Campaign Systems Analyst

Irving, TX (Remote)

$73K/yr – $101K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel campaign operations and data integrity from design through deployment, with a bias for automation and cross-team alignment.

Campaign execution and optimization across channels using a campaign tool.
Issue triage, testing, and cross-functional collaboration to meet delivery milestones.
Mentor and enable client resources and internal BSA teams on data, design, and technical needs.

Job Description

Responsibilities

Design, build and execute multi-channel campaigns leveraging a campaign tool (ex. Adobe campaign, IBM Unica Campaign).
Perform data issue investigation as it pertains to campaigns.
Provide technical expertise in identifying, evaluating, and developing campaign procedures that are cost effective, operationally efficient, and meet user requirements.
Support quality and user acceptance testing such as creating test cases and executing tests as related to marketing campaigns.
Analyze complex business problems to be solved with automated systems.
Support Issue Management from identification through resolution.
Support/mentor Campaign BSA team with campaign issues/design, data analysis, and overall technical needs.
Support/mentor client campaign resources.
Schedule and lead team meetings and send follow-up notes with action items accordingly.
Lead cross-functional linked teams to address business or systems issues.

Requirements

Familiarity with AI and generative AI tools (e.g., Copilot, ChatGPT, or similar) and their practical application in requirements gathering, analysis, documentation, and process improvement.
Working knowledge of marketing concepts and end-to-end marketing execution
Must have strong analytical and problem-solving skills.
Able to demonstrate a strong technical aptitude and understand both business and technical language and ideas.
Able to identify and implement process improvements.
Able to balance the needs of multiple program stakeholders and ensure program delivery and quality control.
Must have ability to interpret business requirements, assess whether the requisite information is complete or acquire further information, and then fully translate the requirements into accurate and timely campaigns/reports.
Able to prioritize work and shift priorities as needed to meet aggressive deadlines and milestones.
Able to assess a situation, receive input from stakeholders, and select a course of action.
Must be effective working with local, remote and global team members.

Preferred

Bachelor's degree, preferably in Information Technology (IT), Computer Science (CS), or a related discipline is preferred

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com