Responsibilities

• - Develop and own integrated, multi-touch campaign plans aligned to Workiva's GTM priorities across multi-solution expansion, and net new logo acquisition
• - Design campaigns across the full demand spectrum: awareness through closed pipeline
• - Build and manage campaign briefs, campaign messaging frameworks, audience segmentation, and channel activation plans — end to end
• - Translate product and solution narratives into campaign programs that resonate with multiple personas across buying groups
• - Orchestrate campaign components across internal stakeholders to ensure on-time, on-brief delivery
• - Actively integrate AI into campaign workflows — targeting personalization at scale, content acceleration, and faster testing cycles
• - Own campaign reporting across pipeline contribution, channel efficiency, conversion rates, and spend performance
• - Apply testing and attribution frameworks to optimize channel mix and improve demand efficiency — targeting a 10% YoY improvement in marketing efficiency ratio
• - Present performance insights and recommendations to the Demand Gen leadership team and cross-functional partners
• - Pipeline you own is predictable — you can tell leadership exactly what's in market, what's converting, and why

Requirements

• - 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing
• - Undergraduate Degree
• - Preferred Qualifications: Proven track record owning integrated campaigns across multiple channels — not just executing tasks within a channel
• - Preferred Qualifications: Experience managing or working with paid media programs (Search, Social, Display, CTV, Content Syndication) with real budget accountability
• - Preferred Qualifications: Strong understanding of ABX frameworks and enterprise sales cycles
• - Preferred Qualifications: Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, or equivalents)
• - Preferred Qualifications: Demonstrated ability to build and own performance dashboards and attribution reporting
• - Preferred Qualifications: Strong written and verbal communication — you write clear briefs, crisp exec summaries, and can present data coherently
• - Preferred Qualifications: Experience activating partner co-marketing campaigns
• - Preferred Qualifications: Hands-on experience with AI tools applied to campaign personalization, content creation, or performance analysis

Preferred

• - Proven track record owning integrated campaigns across multiple channels — not just executing tasks within a channel
• - Experience managing or working with paid media programs (Search, Social, Display, CTV, Content Syndication) with real budget accountability
• - Strong understanding of ABX frameworks and enterprise sales cycles
• - Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, or equivalents)
• - Demonstrated ability to build and own performance dashboards and attribution reporting
• - Experience activating partner co-marketing campaigns
• - Hands-on experience with AI tools applied to campaign personalization, content creation, or performance analysis
• - Experience in a platform-first or multi-solution SaaS environment
• - Travel Requirements & Working Conditions

Benefits

• ✅ 401(k) match and comprehensive employee benefits package
• The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.