Responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional channels, ensuring alignment with brand goals and revenue objectives.
• Manage the full campaign lifecycle from planning and audience segmentation to launch, performance tracking, and optimization.
• Collaborate with cross-functional teams including Product Marketing, Creative, Sales, and Digital to maintain campaign consistency and effectiveness.
• Oversee paid media strategy across platforms such as Google Ads, Meta, and LinkedIn, optimizing targeting and creative based on performance insights.
• Utilize HubSpot and Pardot to build workflows, lead nurturing sequences, and personalized customer experiences.
• Conduct A/B testing, optimize landing pages, and analyze performance using Google Analytics and other tools to boost conversion rates and ROI.
• Monitor key performance indicators, build campaign dashboards, and present insights to stakeholders to guide data-driven decisions.

Requirements

• Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.
• Experience managing integrated, multi-channel marketing campaigns from planning through optimization, ideally in a B2B or life sciences environment.
• Hands-on proficiency with marketing automation platforms (HubSpot and/or Pardot), including workflow and lead nurture build.
• Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn) and campaign-level budget management.
• Comfort with A/B testing, landing page optimization, and web analytics tools (Google Analytics) to drive conversion improvements.
• Strong cross-functional collaboration skills, with the ability to align Sales, Product Marketing, and Creative around a single campaign plan.
• Ability to build and present clear performance dashboards and translate campaign data into recommendations for stakeholders.

Benefits

• We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.