Responsibilities

• Manage large-scale email marketing campaigns from development through execution, aligning with customer lifecycle segmentation and predictive analytics strategies, with a focus on CTR targets and order placement rate.
• Establish advanced targeting strategies based on segmentation and predictive analytics to optimize audience engagement and churn control.
• Continuously measure and optimize campaign performance, set benchmarks, and propose future tests to drive MRR growth.
• Proof and QA campaigns to ensure error-free execution, leveraging technical knowledge to diagnose complex issues.
• Conduct extensive competitor analysis to identify opportunities in targeting, offers, cadence, and timing, translating insights into client strategies.
• Leverage marketing automation, CRM, and eCommerce tech (Klaviyo, HubSpot, Attentive, Google Analytics) to support execution and unlock revenue-driving insights.
• Analyze and track campaign data to identify trends, uncover opportunities, and maximize acquisition, conversion, and growth across channels.
• Serve as primary account contact, maintaining prompt communication and presenting to senior leadership to secure buy-in on strategic decisions.
• Collaborate with sales to educate on ideal clients, conduct demos, and drive strategy adoption, occasionally leading client meetings to win business.