Responsibilities

• Design, build, validate, and deploy customer contact campaigns across email, direct mail, outbound calling, online banking, mobile, IVR, Conversation Cues, and other supported channels.
• Translate business requirements into executable campaign logic, audience selection criteria, segmentation strategies, suppressions, eligibility rules, offers, test cells, and deployment outputs.
• Utilize campaign management tools to create and maintain campaign flowcharts, segments, treatments, offers, and reusable campaign components.
• Evaluate campaign requests for feasibility, data availability, execution risks, and operational considerations.
• Partner with business stakeholders to clarify requirements and ensure campaign designs are executable, measurable, and aligned with business objectives.
• Manage multiple concurrent campaign initiatives while meeting established timelines and quality standards.
• Quality Control & Risk Management: Perform quality control across campaign logic, counts, test cells, control groups, suppressions, channel files, deployment readiness, and campaign outputs.
• Quality Control & Risk Management: Validate campaign execution against approved business requirements, legal and compliance guidance, internal policies, privacy expectations, and control standards.
• Quality Control & Risk Management: Identify, escalate, and support resolution of campaign defects, data issues, execution risks, and stakeholder concerns.
• Quality Control & Risk Management: Conduct analysis and validation activities to ensure campaign accuracy and customer impact expectations are met.

Requirements

• Bachelor's degree in Business, Marketing, Analytics, Information Systems, Computer Science, Mathematics, Statistics, or a related discipline, or equivalent work experience.
• 5+ years of experience in campaign execution, marketing operations, CRM operations, data-driven marketing, or related marketing functions.
• Experience translating business requirements into campaign logic, audience selections, segmentation strategies, suppression criteria, control groups, and deployment outputs.
• Strong SQL and data analysis skills with the ability to validate, reconcile, and troubleshoot campaign data.
• Experience utilizing campaign management platforms such as Unica Campaign, Unica Interact, or similar technologies.
• Strong quality control, validation, troubleshooting, and problem-solving capabilities.
• Experience working within established governance, compliance, and control frameworks.
• Demonstrated ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.
• Excellent verbal and written communication skills.

Preferred

• Financial services or banking experience
• Experience working in regulated environments with privacy, compliance, and audit requirements.
• Experience with customer targeting, customer data platforms, customer segmentation, and campaign measurement concepts.

Benefits

• health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.