Responsibilities

• Build and run multichannel campaigns that break through the noise—email, ads, social, webinars, nurture sequences, and more.
• Keep prospects engaged with always-on nurture programs and jump on opportunities with timely offers and communications that hit while the iron's hot.
• Create standout webinars: Concept, promote, and orchestrate virtual events people actually want to attend—and that keep Lightspeed top of mind long after the session ends.
• Lead BDRs to follow up on warm leads and identify new prospects with smart, meaningful outbound
• Collaborate to win: Partner with product marketing to nail campaign messaging and positioning. Partner with sales to create campaigns that drive results.
• Write with impact: Craft campaign copy and email sequences that get opened, clicked, and acted on—balancing substance with style.
• Leverage AI for results: Use AI tools to surface insights, spot opportunities, and refine campaigns for maximum performance.
• Execute flawlessly: Manage multiple campaigns at once, ensuring they launch on time, meet quality standards, and deliver measurable KPIs.
• Test, learn, repeat: Stay on top of performance data and emerging trends. Double down on what works, kill what doesn't, and share learnings with the team.

Requirements

• Experience in demand generation or campaign management
• Proven ability to plan and execute campaigns that deliver results across the full funnel.
• Experience creating nurture streams that keep prospects engaged until they're ready to buy.
• Strong collaboration skills—you can align marketing, sales, and product teams around a shared goal.
• Deep understanding of the buyer's journey and how to influence it.
• Exceptional copywriting skills with a knack for cutting through the noise—particularly when it comes to email marketing.
• Track record of building webinars that generate real engagement.
• Comfort using AI to enhance campaign strategy and execution.
• Data-driven mindset—you measure everything and love proving ROI.
• Comfortable in a fast-paced, results-focused environment.

Nice to have

• Experience with marketing automation platforms—Salesforce Account Engagement (Pardot) experience is a big plus.
• B2B marketing experience, especially in SaaS and/or K–12.
• 5+ years in demand generation or campaign management.

Benefits

• We love our employees, and we show it. Our benefits and perks are built to support your overall wellbeing—at work and beyond. Offerings vary by country.
• 15,000 sq. ft. of open work area, offices, and huddle rooms
• Snacks galore and a private chef serving up lunch Tuesday through Thursday every week
• A state-of-the-art fitness center (with outfitted locker rooms)
• Physical therapist onsite regularly
• Indoor and outdoor casual collaboration spots
• Pet-friendly office environment
• A golf simulator, go-carts, shuffleboard, corn hole, and MORE fun
• All within 31 sprawling acres of Live Oak trees that foster a natural habitat for local wildlife. It is not uncommon to be greeted daily by whitetail deer. (Maybe it wants to join your meeting?)