Senior Business Analyst, Go-To-Market Strategy

New York City, NY (Hybrid)

$125K/yr – $140K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the data driven GTM engine that turns messy data into a single trusted funnel view and executive ready insights.

  • Growth Infrastructure: Build a single trusted funnel view by automating ingestion and reconciliation of GTM data across Salesforce, Vitally, Tableau, and Omni.
  • AI Workflow Orchestration: Design prompts and LLM workflows to speed analysis, generate first draft SQL, and handle complex qualitative inputs.
  • Enterprise funnel diagnosis: Identify divergences between enterprise and SMB motions and surface bottlenecks with AI driven modeling.

Job Description

Responsibilities

  • Build the source of truth: Automate the ingestion, reconciliation, and synthesis of GTM data across Salesforce, Vitally, Tableau, and Omni into a single, trusted view of the funnel that leadership can rely on.
  • Orchestrate AI workflows: Design, deploy, and refine custom System Prompts and LLM workflows to compress analysis cycles, generate first-draft SQL, and handle complex qualitative data inputs.
  • Diagnose the enterprise funnel: Analyze where our enterprise and SMB motions diverge, separate revenue signals from anecdote, and use AI-driven predictive modeling to isolate bottlenecks and drop-off points.
  • Partner with executives: Serve as a strategic advisor to the VP of Finance, CMO, SVP Sales, SVP Partnerships, and SVP CX, preparing executive-ready analyses and confidently defending data-backed pivots during high-stakes strategic discussions.
  • Support the Omnix GTM motion: Architect the metrics, reporting, and "North Star" indicators for our newest enterprise product, evaluating segment economics, attach rates, sales-cycle velocity, and expansion behavior.
  • Audit and govern financial data: Navigate an imperfect data environment where stage definitions vary, independently investigating systems to resolve discrepancy and ensure the underlying strategic logic is flawless.

Requirements

  • 3–5+ years of experience in Investment Banking, Management Consulting, Strategic Finance, FP&A, RevOps analytics, or a highly analytical revenue role.
  • Direct exposure to a B2B SaaS GTM motion with professional fluency in SaaS unit economics, pipeline metrics, conversion funnels, and retention.
  • Advanced, practical proficiency in SQL (joins, aggregations, basic window functions) alongside strong financial modeling skills in Excel/Sheets.
  • Active, day-to-day deployment of AI tools (such as LLMs, custom prompts, or automation platforms) to accelerate analytical cycles, with a proven ability to compress workflows.

Nice to have

  • Cognitive skepticism — a deep ability to critically audit AI and model outputs, knowing when the machine or the data is wrong, and possessing the technical depth to fix it.
  • A "diagnose before building" mindset — the ability to dive into messy, unstructured data environments to unpack the root causes of systemic GTM bottlenecks rather than waiting for pristine data.
  • Calibrated confidence and stakeholder influence — a demonstrated ability to translate complex, data-heavy strategic conclusions into clear, actionable business narratives for senior executives, remaining open to feedback while standing firm on data-backed insights.
  • High comfort operating at pace — an entrepreneurial self-starter who thrives with ambiguity and takes full end-to-end ownership on a small, fast-moving corporate team.

Benefits

  • Equal Parental leave - regardless of gender, up to 20 weeks fully paid leave to take care of their new baby, within the first year of birth or adoption
  • Mental health services through Spring Health and well-being days
  • Mentorship program - select your mentor from our internal pool and continue your learning path!
  • Comprehensive health coverage , including dependents
  • Unlimited PTO
  • Betterment 401(k) retirement plan
  • Paid holidays and sick leave
  • Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities. Every donation will be matched by Dashlane, up to $500 per year
  • Weekly lunch in the office and monthly happy hour
  • Team buildings & seasonal social events and many more
Dashlane logo

Dashlane

3.2 Glassdoor

Dashlane provides complete credential security, protecting businesses against the threat of human risk. Our intelligent OmnixTM platform unifies credential protection and password management, equipping security teams with proactive intelligence, real-time response, and protected access to secure every employee. Over 25,000 brands worldwide, including leading enterprises such as Michelin, Air France, and Forrester, trust Dashlane for industry-leading innovations, patented zero-knowledge security, and an unmatched user experience.

Founded in 2009
New York, New York, USA
304 employees (28 in marketing)
58% recommend to a friend
39% CEO approval

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$101.7K
Traffic Source Mix
Search
32.7%
Direct
63.2%
Referral
3%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~306

Marketing Team

Marketing Team Size
19 (6% of company)
Median Career Experience
12 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$210.9M
Last Raise
$110M
Series D, 7 years ago

Funding History

  • May 2019
    Series D • $110M
  • Apr 2019
    Debt Financing • $30M
  • Apr 2018
    Debt Financing • $10M

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