Responsibilities

• Lead brand strategy for defined Microsoft and Copilot initiatives, audiences, or product areas
• Translate enterprise brand direction into actionable strategies that guide campaigns, launches, and experiences
• Partner closely with the GM of Brand Strategy to ensure high-level brand strategy and storytelling are reflected consistently in assigned workstreams
• Contribute to the evolution of Microsoft and Copilot brand thinking through insights, frameworks, and strategic points of view
• Lead brand and campaign strategy development for specific go to market efforts
• Author strategic and creative briefs for internal teams and agency partners
• Guide teams in connecting human needs, product value propositions, and storytelling platforms
• Ensure brand strategy is carried through from early concept to in-market execution
• Serve as a trusted brand strategy partner to cross-functional teams within assigned scope
• Collaborate with Research & Insights to ground strategy in data, segmentation, and audience understanding
• Influence product and go to market decisions by bringing a strong, clear brand point of view to the table
• Use brand performance, perception, and testing data to evaluate and refine strategy
• Identify opportunities to strengthen brand clarity and consistency across touchpoints
• Act as a steward of the Microsoft and Copilot brands within owned initiatives, ensuring quality and alignment in execution
• Brand strategy is clear, actionable, and adopted by partner teams within owned scope
• Campaigns and go to market efforts reflect strong brand intent and strategic rigor
• Cross-functional partners trust Brand Strategy as a valuable thought partner, not just a service function

Requirements

• 6+ years’ work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience.
• Master’s degree in business, Marketing, Communications, or related field OR equivalent experience.
• 6+ years’ creative strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side.
• 6+ years’ experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping).

Benefits

• Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here.