Responsibilities

• Lead development and execution of integrated marketing campaigns, mapping our presence across all channels to reach target audiences and achieve ambitious growth objectives.
• Activate strong marketing foundations—segmentation, positioning, messaging, and brand stewardship.
• Develop and own growth strategies with focus on acquisition, partnering with paid, owned, and earned media channel experts to maximize marketing investments and define what success looks like.
• Zoom out to strategize and prioritize high-impact initiatives, yet connect the dots at the tactical level to ensure the business moves forward and goals are consistently met.
• Collaborate with channel leads, consumer insights teams, and finance to measure full-funnel marketing KPIs—from awareness through retention—analyzing data and turning insights into clear, actionable steps.
• Serve as a mentor, modeling marketing excellence and supporting our team to continue to elevate our marketing discipline
• Build robust connection plans which align moments of brand engagement across touchpoints, integrating paid, owned, and earned strategies to drive consumer impact and deliver measurable outcomes.

Requirements

• 7+ years of experience in a B2C marketing role
• Bachelor’s degree in marketing or a related field, or equivalent competency.
• Expert in marketing fundamentals and experience managing brands and products
• Expert in project management principles.
• Experience in marketing automation.
• Solid foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing levers of growth, and connecting big picture strategy to tactical execution

Preferred

• Experience with classic brand management, ideally in a CPG or similar environment.
• Advanced understanding of marketing strategy principles, practices, and techniques.
• Expertise in building comprehensive growth strategies across paid, owned, and earned media, and partnering with channel leads to execute and optimize.
• Proficient in measuring and analyzing core marketing KPIs across the funnel, and skilled at turning insights into data-driven actions in collaboration with cross-functional teams.
• Demonstrated excellence in elevating teams by mentoring, developing marketing talent, and setting standards for high-impact execution.
• Proven success in designing connection plans that integrate key consumer moments and touchpoints to deliver results.

Benefits

• We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.