Responsibilities

• Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensure the brand narrative is clear, differentiated, and aligned with the company visual and business goals.
• Help define, document, and govern brand architecture, including how the master brand, sub-brands, product, solutions, capabilities, program, campaign, and partner offerings related to one another – and earn branding.
• Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities etc. – ensuring names align to the brand architecture and strategic naming conventions.
• Lead the planning and execution of brand campaigns and initiatives that support awareness, positioning, and differentiation – including media, events, digital, social, etc.
• Create and maintain brand governance materials, including brand guidelines, naming conventions, decision trees, templates, training materials, and enablement resources for internal teams and agency partners.
• Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly and consistently - including advertising, events, web, internal communications, and customer-facing experiences
• Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.
• Establish tracking and reporting frameworks, using data to inform decisions.
• Stay current with trends in branding, design, and consumer behavior to inform creative direction.
• Collaborate with internal stakeholders and creative teams to ensure alignment and execution of brand standards.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.
• Proven success in developing and executing brand strategies across channels.
• Strong understanding of brand identity, messaging, visual systems, and brand governance.
• Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.
• Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.
• Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.
• Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.
• Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.
• Strong organizational and project management skills.

Benefits

• · Generous paid time off in your first year, increasing with tenure.
• · Up to 16 weeks 100% paid parental leave after one year of employment.
• · Paid sick time to care for yourself or family members.
• · Education assistance and extensive training resources.
• · Do Good Program: Paid volunteer days & donation matching.
• · Competitive 401k with company matching.
• · Health & wellness benefits, including discounted Wellhub membership rates.
• · Medical, dental & vision insurance for you, spouse/partner & dependents.