Responsibilities

• Execute distinct go-to-market strategies for a multi-tiered portfolio with premium and value brands.
• Define and protect each brand’s identity within the portfolio, signaling culture and exclusivity for premium and community and accessibility for value.
• Develop lifecycle marketing strategies that retain customers and segment audiences for premium drops and value bundles.
• Manage brand presence on owned sites and maximize visibility on Leafly, Weedmaps, and iHeartJane.
• Lead retail merchandising strategy across 1st and 3rd party locations for strong brand presence and optimized shelf experience.
• Oversee merchandising in Story Dispensaries with hero brands, storytelling, and budtender education.
• Develop and manage trade marketing kits and merchandising tools to drive visibility and share-of-moments in partner and competitor dispensaries.
• Lead strategy for brand activations from trade shows to consumer pop-ups and culture events.
• Identify and negotiate strategic partnerships and manage co-op marketing budgets to maximize reach.
• Oversee content creation to drive organic traffic and domain authority for brand keywords.