Senior Brand Manager at Story Cannabis | Phoenix, AZ | $110K/yr – $120K/yr

Senior Brand Manager

Phoenix, AZ

$110K/yr – $120K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own the House of Brands with a dual tier strategy while owning cross-channel activation from retail shelves to co-op partnerships and a content engine that boosts organic reach.

Brand architecture and tier differentiation to drive scarcity for premium and velocity for value.
Lifecycle, regional playbooks, and drops/bundles that move buyers between tiers and lift domain authority.

Job Description

Responsibilities:

Execute distinct go-to-market strategies for a multi-tiered portfolio with both premium and value tier brands.
Define and protect each brand's identity within the portfolio—premium signals culture and exclusivity; value signals community and accessibility.
Develop lifecycle marketing strategies that retain customers and segment audiences to drive drops to premium buyers and bundles to value buyers.
Manage the brand presence on owned websites and maximize visibility on Leafly, Weedmaps, and iHeartJane.
Lead retail merchandising strategy across 1st and 3rd party locations to ensure strong brand presence and an optimized physical shelf experience.
Oversee merchandising execution in Story Dispensaries with hero-brand displays, storytelling, and budtender education.
Develop and manage trade marketing kits and merchandising tools that drive brand visibility and win share-of-mind in partner and competitor dispensaries.
Lead strategy for brand activations from industry trade shows to consumer-facing pop-ups and music/culture events.
Identify and negotiate strategic partnerships and manage co-op marketing budgets to maximize reach.
Oversee high-value content creation to drive organic traffic and domain authority for brand keywords.
Lead regional market strategy across Maryland, Arizona, and expansion markets with local presence, challenger dynamics, and scalable brand playbooks.
Drive portfolio strategy across all tiers by aligning SKU decisions with Operations and Cultivation, launching differentiated packaging that complies with state rules.
Own market intelligence and performance analytics using cannabis data platforms to track real-time share, pricing, and competitor activity while managing KPIs like sales velocity and market share.

Requirements:

Bachelor's degree in Marketing, Business, or related field preferred.
6+ years of brand management experience, with at least 3+ years specifically in Cannabis or CPG industries.
Demonstrated experience managing the entire marketing mix, including CRM/Loyalty, SEO/Web, and Retail Merchandising.
Proven ability to manage a House of Brands with multiple price points (Premium vs. Economy) simultaneously.
Experience with cannabis data platforms or CPG analytics tools (Headset, BDSA, Alpine IQ) is highly preferred.
Strong understanding of the nuances between mature markets (AZ) and license-capped/high-growth markets (MD).
The ability to travel frequently in our Arizona and Maryland markets.
This role requires prolonged periods sitting at a desk and working on a computer.
Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies (up to 25 pounds) may be required.

Nice to Have:

Benefits:

Paid time off (PTO) including 8 paid holidays per year*
Medical, Dental, and Vision Insurance*
401k retirement savings plan*
Company paid Short-Term & Long-Term disability*
Company paid Life Insurance*
Employee Assistance Program (EAP)
Employee referral program
Commuter benefits*
Product discounts
Additional compensation incentives (tips, bonuses, etc.)

Story Cannabis

STORY Cannabis is the culmination of years of passion, innovation, and experience in creating the cannabis industry we see today. Our original founders bring diverse experience across retail, product, and operations – and created one of the most successful retail chains on the West Coast. Now, alongside their trusted team of partners and collaborators, the STORY team is driven to bring that inclusive retail experience to our local communities.This is the next chapter in our STORY – and it’s just getting started.

Founded in 2021

Phoenix, Arizona, USA

217 employees (13 in marketing)

www.storycannabis.com