Responsibilities

• Strategic Planning: Build annual business plans, positioning strategies, and cutting-edge programming for the brands to expand market share and consumer piece of mind.
• Campaign Execution: Collaborate with internal and external teams to ensure advertising, digital media, social content, and point-of-sale merchandising programs align with focus calendars and brand initiatives.
• Commercial Analytics: Analyze syndicated data (such as Nielsen) to track brand performance in market as well as market data and consumer trends to optimize and influence campaigns .
• Cross-Functional Leadership: Partner closely with sales, finance, operations, internal marketing functions (trade, digital, events) and external creative agencies
• Manage a team including an ABM and designers providing coaching, development and clear direction to ensure the team is aligned with overall business objectives.
• Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions
• Ability to act as a brand leader to internal and external constituents
• Manage several brands within the Stella Rosa portfolio (Frizzante, Sparkling, Brandy, Cream Liqueurs) – each grouping has its own personality, and ensure there remains consistency across the brand worlds.
• Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis
• Develop national trade & shopper marketing strategies and promotions/incentive programs that coincide with our marketing initiatives, both on-sale and off- premise

Requirements

• A four-year college degree and/or equivalent work experience
• 7+ years of wine and spirits industry experience, showing growth in roles throughout career.
• 3+ years of people management experience, with a proven record of people development.
• Understanding of design in brand marketing, with a focus on brand identify.
• Excellent written and verbal communication skills.
• Naturally detail-oriented and meticulous in nature .
• Strong time-management skills and an ability to organize and coordinate multiple concurrent projects.
• Strong ability to follow up and give clear feedback if needed.
• Ability to interact and collaborate with all functional levels and business areas.
• Strong relational skills and ability to anticipate needs.

Preferred

• Wine knowledge a plus